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Improve Your Website

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This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.

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Improve Your Website

  1. 1. The Internets: A Series of Tubes! Navigating the Tube Mike Dunca n Sage Island CEO
  2. 2. Know your Customer
  3. 3. Know their Langauge
  4. 4. Keyword Research Keyword Selection is Key Careful keyword selection is the heart of the SEO campaign. Research Keywords Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website. www.keyworddiscovery.com www.wordtracker.com www.overture.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
  5. 5. Open for Business -Driving Traffic-
  6. 6. SEO Have a Strategy for your site and optimize your content • Use keyword research to determine how customers search • Inject keywords into body copy, titles, and images • Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want. Ranking factors: www.seomoz.org/article/search-ranking-factors www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
  7. 7. On Page Optimization Optimize Website Meta <TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE> <META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
  8. 8. Sitemap Submission Google WebMaster Tools Bing (MSN) WebMaster Tools Yahoo! Site Explorer Create Sitemaps www.gsitecrawler.com Create a Robots.txt file User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
  9. 9. How does your site rank for SEO? www.websitegrader.com
  10. 10. Driving Relevant Traffic Links
  11. 11. Link Building Quality links is what you are after. What is a Quality link? Good Page Rank and relevant
  12. 12. Driving Relevant Traffic Paid Search
  13. 13. Invest in a Paid Search (pay-per-click) Campaign • Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines. • Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks. • Write compelling ads targeted to your demographic to get attention.
  14. 14. Driving Relevant Traffic Shopping Networks
  15. 15. Driving Relevant Traffic Social Networks
  16. 16. “There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero” Joshua-Michele Ross on O’Reilly Insights – March 2009
  17. 17. What is Social Media Marketing Many marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing Not true. Social Media is About Socializing! It is about: Weaving your content and messages into the social web Joining the customer conversation Making friends Communicating with those friends Listening to those friends Measuring impact
  18. 18. Customer Service
  19. 19. Giving them what they want
  20. 20. On Page Optimization Optimize Website Content Text Matters! The most important thing in search. The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.
  21. 21. Product Info / Reviews Live Chat Good Content Social Tags
  22. 22. Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter MIKE DUNCAN mduncan@sageisland.com twitter.com/MikeADuncan twitter.com/sageisland www.sageisland.com

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