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The App Gap FGIBI Webinar Slideshare 2008-06-25

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Jenny Ambrozek
Jenny Ambrozek

Slides from TheAppGap webinar June 25,2008 reporting findings from our Facebook Groups in Business Investigation

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June 25, 2008 “ Should Your Business Be Friends with Facebook?” New research on how businesses are using Facebook and other social networking strategies -- what’s working, what’s in the way, what’s next? Jenny Ambrozek, Bill Anderson, Victoria Axelrod, Conveners & Facebook Group in Business Investigation Participants Eric Edelstein, Francois Gossieaux, Kimberly Samaha
OUR FACES
FGIBI Overview ,[object Object],[object Object],[object Object],[object Object]
Facebook Group Growth Percent of global Internet users who visit this site May 25 Facebook open platform to developers
Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
FGIBI Co- Convener William L. Anderson
 
Activity Data Tracked
We also wanted to know about group member ties
Investigation Tools Ecosystem Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization & Praxis101 blogs Project announced here . Google Docs Tried sharing activity data with investigation team members
What We Learned
Eric Edelstein ,[object Object],[object Object],[object Object],[object Object],“ Facebook can offer rewards, can result in sales, but is not an easy marketing avenue for beginners to Internet Marketing”.
Eric Edelstein Reflections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kimberly Samaha ,[object Object],[object Object],[object Object],[object Object]
Facebook Group Study: Initial Objectives ,[object Object],[object Object],[object Object],[object Object]
Created 5 Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: Off-line to On-line Results disappointing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: On-line Topic Groups Smaller groups but more committed members ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: On-line Event Group W ord-of-mouth works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Strategies to be Learned No easy way: High time level involvement required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: On-line case study competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: Business expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Number 3 in member growth, up 124% Sustainable Energy - Innovation & Technology Facebook Group Analysis by Accession Media
Francois Gossieaux Founder, Beeline Labs Administrator Largest Participating Facebook Group
You can tap the benefits of communities once only reserved for companies with deep pockets Community development and management has to be considered a real investment Pay attention to what you name your group The Marketing 2.0 Group: Lessons to be learned
Patti Anklam FGIBI Contributors Network Analysis
Network Forming Around the Study ,[object Object],[object Object],[object Object],[object Object]
Before and After – Full Group The role that the researchers play in connecting the people in the network is revealed. Network analysis by Patti Anklam
Victoria G. Axelrod FGIBI Co- Convener
[object Object],[object Object],[object Object],Victoria’s Caveats
Facebook Today: What’s Next? Source : www.alexa.com
Alexa.com: Facebook vs. Twitter Extracted 2008-06-23 Source : www.alexa.com
Participating Facebook Groups Membership Growth
Over to You- Your Questions Please Discussion
Facebook Groups in Business Investigation – The Bottom Line
“ Should your Business be Friends with Facebook?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Continue the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The App Gap FGIBI Webinar Slideshare 2008-06-25

  • 1. June 25, 2008 “ Should Your Business Be Friends with Facebook?” New research on how businesses are using Facebook and other social networking strategies -- what’s working, what’s in the way, what’s next? Jenny Ambrozek, Bill Anderson, Victoria Axelrod, Conveners & Facebook Group in Business Investigation Participants Eric Edelstein, Francois Gossieaux, Kimberly Samaha
  • 3.
  • 4. Facebook Group Growth Percent of global Internet users who visit this site May 25 Facebook open platform to developers
  • 5. Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
  • 6. FGIBI Co- Convener William L. Anderson
  • 7.  
  • 9. We also wanted to know about group member ties
  • 10. Investigation Tools Ecosystem Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization & Praxis101 blogs Project announced here . Google Docs Tried sharing activity data with investigation team members
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  • 23. Number 3 in member growth, up 124% Sustainable Energy - Innovation & Technology Facebook Group Analysis by Accession Media
  • 24. Francois Gossieaux Founder, Beeline Labs Administrator Largest Participating Facebook Group
  • 25. You can tap the benefits of communities once only reserved for companies with deep pockets Community development and management has to be considered a real investment Pay attention to what you name your group The Marketing 2.0 Group: Lessons to be learned
  • 26. Patti Anklam FGIBI Contributors Network Analysis
  • 27.
  • 28. Before and After – Full Group The role that the researchers play in connecting the people in the network is revealed. Network analysis by Patti Anklam
  • 29. Victoria G. Axelrod FGIBI Co- Convener
  • 30.
  • 31. Facebook Today: What’s Next? Source : www.alexa.com
  • 32. Alexa.com: Facebook vs. Twitter Extracted 2008-06-23 Source : www.alexa.com
  • 33. Participating Facebook Groups Membership Growth
  • 34. Over to You- Your Questions Please Discussion
  • 35. Facebook Groups in Business Investigation – The Bottom Line
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  • 37.