DIY Email Marketing

DIY Email
Marketing
SET YOURSELF UP NOW FOR FANTASTIC AND
CONSISTENT EMAIL MARKETING IN 2013

Webinar Goals

Today I want to help you get started with a real
plan, real content and a real totally achievable
way to rock your email marketing in 2013.

Let’s do this …

(c) Stefanie Hahn | www.StefanieHahn.com | January 2013

Caution: Can-
Spam
Whenever you send an email message
promoting a product or service – you will need
to comply with the Can-Spam Act.

To comply, your email message should have:
 An opt-out notice & mechanism
 Your physical office address
 Clearly note that you are
advertising/soliciting

Sample Opt-Out
Text
To be placed at the bottom of your
marketing emails:
Please note: If you do not wish to receive
further emails from us, please reply to this
message with the word REMOVE in the
email subject or body, and you will be
removed from our mailing list.


Contact
List THE MOST VITAL PART –
GETTING YOUR CONTACTS
TOGETHER.
Managem
ent


Contact List
Management
Here’s the bad news. This part
may be painful.

Getting your list together can be
tedious, but totally worth it. Go
through your email contacts, old
holiday card lists, excel
spreadsheets and social media.


Grouping Contacts
Create small and targeted lists.

 Past Clients
 Renters
 Homeowners
 Neighbors
 Farms


Storage of Contacts
Once you begin gathering your information, where
to store your contacts becomes important.

• An Excel or Google Docs spreadsheet
• Within your email program

Tip: Keep the version in your email up-to-date
and download it as a spreadsheet every so often.


THE BEST PLACES FOR
Content CONTENT AND WHERE TO
GET INSPIRED WHEN
Ideas WRITING YOUR OWN


Write It!
Write it? Yes … or photograph it. Better yet –
video it! This is your marketing plan.

Write about:
• Local market stats, events, area information
• New store or restaurant openings
• Ask a resident – Why this town?
• An experience (how you helped, what you learned)
• How you work (steps involved in listings, FTBH’s)
• Share area photos, history, architecture
• Homeowner tips, garden advice, whatever you are into
• Real estate terms and tips


Get Inspired
The best thing you can do to get inspired? READ.

Newspapers, area blogs, local newsletters and
magazines – all great places to find inspiration!
Try places like HouseLogic and your own resource
library on your website too.

You will find ideas … I promise.


HouseLogic
NAR has a great content resource for Realtors®
located at: members.houselogic.com


members.houselogic.c
om


Your Website
You’ve got great content sitting on your website!


www.cbhearthside.com/Your
Name


Plan MONTH-BY-MONTH
PLANS YOU CAN USE
Creation


Plan Creation
January
 Hello and HNY video
 Beating the winter blues
 Selling your home in winter
 Brrrrr Buying in Winter
 Keeping the heat in
 Winter remodeling projects For your locals:
Market update
Local news
Area events
Mortgage term

Plan Creation
February
 Happy Valentines Day video
 Presidential history
 What’s on your “honey do list” for Spring
 Renting vs. Owning
 Energy (and $) saving tips
 How to price your home For your locals:
Market update
Local news
Area events
Title term

Plan Creation
March
 Spring forward announcement
 Getting your garden started
 Spring cleaning – get the cobwebs out
 Spring market tips for sellers video
 Benefits of buyer agency
 Who pays for what? For your locals:
Market update
Local news
Area events
Appraisal term

Plan Creation
April
 Questions to ask before hiring a contractor video
 Tips for a successful Open House
 The listing process
 Rainy day boredom beaters
 Understanding a home inspection report
 The showing appointment For your locals:
Market update
Local news
Area events
Mortgage term

Plan Creation
May
 Gardening tips and tricks
 Happy Mothers Day video
 Multi-generational living
 Consider downsizing
 Is it time for a price adjustment?
 What to offer For your locals:
Market update
Local news
Area events
Appraisal term

Plan Creation
June
 Outdoor living
 Patio and deck remodels
 The grass is always greener …
 Understanding the PA agreement of sale
 The loan process video
 Evaluating an offer For your locals:
Market update
Local news
Area events
Mortgage term

Schedulin LET’S SET A SCHEDULE
YOU CAN LIVE WITH
g Samples


Remember Why …
72% report
checking their email
6 or more times a
day and a 20 – 30%
response rate
compared to 1- 2%
on postal mail …

photo screenshots taken directly from:
http://blogsconstantcontact.files.wordpress.
com/2011/12/emailmarketing.png


Determine How Often
January
 Hello and HNY video Look at your list. Who do you
 Beating the winter blues really need to stay on top of
 Selling your home in winter and who do you just need to
 Brrrrr Buying in Winter keep in touch with?
 Winter remodeling projects Aggressive – 2 to 3 emails/m
Intermediate – 1 to 2/m
For your locals: Keep In Touch – 1/m
Market update
Local news For those you are emailing
Area events more often – try to mix it up
Mortgage term a bit, use photo and video.


Determine How Often
January
 Hello and HNY video <<< Week 1 (hot, LW, cold)
 Beating the winter blues
 Selling your home in winter <<< Week 2 (hot)
 Brrrrr Buying in Winter
 Winter remodeling projects <<< Week 3 (hot, LW)

For your locals: For your locals – set up a
Market update template that includes these
Local news things and send it out once a
Area events month. Add in more content
Mortgage term when needed.


Suggestions
 Pick one day a month to get your content ready.
By ready I mean – have the emails in your draft
folder, complete, spell-checked, addressed and
truly ready.

 Calendar your send-out dates. Stick to them.
Write it down.

 Keep yourself prepped one month in advance (at
least).

How to YES REALLY.
email …


Most Photos Are
Blocked
Many of our email services block photos in
embedded into emails automatically – requiring
the reader to “click to view photos”.

Consider that most people are reading the majority
of their email on their mobile device and will not
click to view your photos (or might move on if they
do and have to wait for the download).


Most Photos Are
Blocked

This is not effective.

Send Individually or
BCC

If your lists are small enough – send individually.
If they are larger, use the blind carbon copy box
(or BCC). Do not send to more than 50 people at
one shot if you are doing this on your own.

Keep it Simple
Want to be read?
Keep it simple –
honest.


If this is all IF THIS ISN’T YOUR
THING, WHERE YOU CAN
too much GO TO PAY FOR ROCKIN
EMAIL MARKETING
…


Constant Contact


Sharper Agent


Happy Grasshopper


Xpressdocs


Thank You!
Thanks so much for
watching. I hope you
gained some valuable
knowledge about
setting up your email
marketing for 2013.
Reach out with
questions!
Stefanie Hahn
s.Hahn@cbhearthside.com


DIY Email Marketing

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