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ceiling fan (crompton greaves) by Sahru D ayan

presentation of crompton greaves ceiling fan.
created by Sahrudayan Nk, kicma college neyyardam , Trivandrum ,kerala, India

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ceiling fan (crompton greaves) by Sahru D ayan

  1. 1. CEILING FAN C R O M P T O N GREAVES LTD SAHRUDAYAN NK MBA @ KICMA College Neyyardam
  2. 2. History  The first ceiling fans appeared in the early 1860s & 1870s,in the US  It’s worked with the help of Water  Only two blade (leaf)  The electrical ceiling fan invented in 1882 by Philip Diehl Philip Diehl
  3. 3. CROMPTON GREAVES LTD  Established in 1878  Member of AVANTHA GORUP  Company’s origin from R.E.B. CROMPTON & CO: and JAMES GREAVES & CO:  Company's first ceiling fan in 1937  Headquarters : Mumbai, India  Company focused on Generation of Electricity  Today C.G has 3 strategic business units ,POWER SYSTEMS,INDUSTRIAL SYSTEMS,CONSUMER PRODUCTS  Company Revenue : Rs :140.13 billion (2015) website : www.cgglobal.com
  4. 4. PARTS OF CEILING FAN  An electric motor  Rotor  Blades (wings)  Metal arms (Blade arms)  A Downrod  Base plate  Housing cover  Capacitor  Regulator  Switches
  5. 5. Working principle of CEILING FAN If a current carrying conductor is placed in a magnetic field It experience a force & start to rotate. The direction of Rotation can be found by FLEMING’S LEFT HAND RULE
  6. 6. PRODUCTION OF CEILING FAN video on https://www.youtube.com/watch?v=WPLsyn9xlmY
  7. 7. MAKING PROCESS OF CEILING FAN  Material casting  Terning  Powder coloring  Stamping rotar  Fitting
  8. 8. Competitors
  9. 9. Marketing strategy
  10. 10. Promotion  Crompton provides product information leaflets and catalogues at all locations.  Displaying its banners  Channel partners are trained and armed to handle every conceivable query on models, performance  Road shows and mobile vans  The brand advertises regularly in the print and electronic media at the national as well as regional levels  Crompton fans was first official partner in IPL cricket series.
  11. 11. Promotion
  12. 12. ADVERTISEMENT  https://www.youtube.com/watch?v=7Mvvl3FqMn0
  13. 13.  https://www.youtube.com/results?search_query=crompton+greaves+fan+adve rtisement
  14. 14. Crompton Hill Briz 3 Blade Ceiling Fan Crompton Harmoni 3 Blade Ceiling Fan Crompton Oberon Ceiling Fan
  15. 15. Achievements  Received National Award for Best Research & Development Efforts in 2007  Received Best Product Competition Award for Dream Transformer from Elecrama 2008  Received in 2007 Golden Peacock Innovative Product/Service Award  Received Golden Peacock Award 08-09 for NAPOKRETE® based Instrument Transformer – Current Transformer & Voltage Transformer  Received NABL Accreditation for 5 of its labs & 1 calibration lab
  16. 16. CROMPTON other products  Transformers  DC motor  Railway signals  Lights  Table fan  Mixer  Pump  Battery  Air cooler  Iron box etc.
  17. 17. THANK YOU

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