COLGATE Product Life Cycle, created by Sahrudayan NK KICMA COLLEGE, NEYYARDAM ,TRIVANDRUM MBA (2015-17)

1. PRODUCT LIFE CYCLE
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2. HISTORY
 In 1806, William Colgate introduced starch, soap
and candle factory on Dutch Street in New York
City under the name of "William Colgate &
Company".
 In 1857, William Colgate died and the company
was reorganized as "Colgate & Company" under
the management of Samuel Colgate, his son.
 In 1873, the firm introduced its first toothpaste,
an aromatic toothpaste sold in jars.
 His company sold the first toothpaste in a tube,
Colgate Ribbon Dental Cream, in 1896.

3.  In 1928, Palmolive-Peet bought the Colgate
Company to create the Colgate-Palmolive-Peet
Company.
 In 1953 "Peet" was dropped from the title, leaving
only "Colgate-Palmolive Company", the current
name.
 Today Colgate has numerous subsidiary
organizations spanning 200 countries, but it is
publicly listed in only two, the United States and
India.

4. PRODUCTS

5. PRODUCT LIFE CYCLE
Sales Introduction Growth Maturity Decline
Time

6. INTRODUCTION:
Colgate has introduced first product as Colgate’s
Ribbon Dental Cream in the year 1896. Years later
this dental cream was disappeared by replacing
other formulas in introduction of new creams in
Colgate.
GROWTH:
In 1997 Colgate Total toothpaste is introduced in
the U.S. and quickly becomes the market leader.
Only Colgate Total, with its 12-hour protection,
fights a complete range of oral health problems
and quickly becomes the market leader.

7. MATURITY:
The maturity stage is divided into three stages :
a) In the beginning sales increases but at declining
rate.
b) In second stage sales rate remain stable.
c) In third stage sales begin to decline
DECLINE:
Today Colgate’s Toothpowder is not much popular.
People have stopped using toothpowders and
shifted themselves by dental creams and
mouthwash.

8. THANK YOU