saidWot compiled a case study to showcase the success and online presence around the MTN Radio Award. We are proud to be a partner and category sponsor to the MTN Radio Awards.

1. MTN Radio
Awards
A saidWot Case
Study
January - April 2012
Compiled by @etta_howell

2. The Formalities
This Case Study is based on 50% of comments received between the 1st of
January 2012 and 15 April 2012.
It is based on comments from around the world.
This case study was not compiled for the Future Group and MTN Radio
Awards and shared with their permission.
saidWot is the official social media partner and category sponsor for the
MTN Radio Awards.
If you would like more information about saidWot, please contact us:
www.saidwot.com/contact-us
For more information on the MTN Radio Awards, please visit their
website:
http://www.mtnradioawards.com

3. Said What?
The aim of the MTN Radio Awards is to celebrate great South African radio
by acknowledging those who contribute to making this such a wonderful
industry.
The awards are based on creativity, presentation, value and production
and judged by a panel of 22 judges, who are all industry experts.
All stations are welcome to enter the awards.
The 3rd annual MTN Radio Awards Gala Dinner was hosted on the 14th of April
2012.
@MTNRadioAwards MTN Radio Awards

4. Said What?

5. Where did the conversation take place?
2 995 comments posted
on Social Media
Platforms
1 059 articles on Websites
300 Blog posts
51 articles posted on
News sites
Comments and articles were also
posted on Wikipedia and mobi sites.

6. Where on earth are they?
The awards were discussed worldwide, with majority of the comments and
shares originating from South Africa and the USA.

7. Where on earth are they?
Johannesburg: 22%
Pretoria: 11%
Pot Elizabeth: 15%
Potchefstroom: 1%

8. Where did they leave a mark?
2 662 Tweets
333 Status updates
(excluding wall posts
to MTN Radio
Awards)
54 videos on
YouTube
47 Articles on
Techtalkafrica.com
16 Articles on
themarketingsite.com

9. What did they say?

10. What did they say?

11. Trending Topics
Winners: 698 comments, including links to articles and social media updates
from the event itself.
Nominees: 750 comments.
@MTNRadioAwards: 756 comments
#MTNRadio (official hashtag): 345 comments
#MTN radio awards: 41 comments

12. Top Tweeters
Due to the amount of celebrities in the audience, a high brand reach and
awareness was created.
Tweets: 20
Total Brand Reach: R1 056 872
Tweets: 2
Total Brand Reach: R77 775.60
Tweets: 40
Total Brand Reach: R501 448

13. Top Tweeters
Tweets: 17 Tweets: 20
Total Brand Reach: R60 907.60 Total Brand Reach: R19 064
Tweets: 2
Tweets: 6
Total Brand Reach: R4 160.80
Total Brand Reach: R6 688.80

14. Top Tweeters
Tweets: 1 Tweets: 11
Total Brand Reach: R3 422.60 Total Brand Reach: R3 317.60
Tweets: 6 Tweets: 23
Total Brand Reach: R1 491.60 Total Brand Reach: R1 090.20

15. The outcome?
Since January, MTN Radio Award’s online presence grew immensely, with
their Twitter following increasing with 1 429 people since January (about 20
new followers per day).
Relevant hashtags also trended on Twitter on the day that the list of
nominees was made public as well as on the day of the Gala dinner and the
following 2 days.

16. The outcome?
This success was due to on-going interaction and relevant
content shared on their social media pages and website.
This growth indicates success of the brand as well as their great
brand reach, making it a powerful brand to partner with as well
as support.

17. More Information
We have all the data and analysis available that went into writing this case
study. If you are interested in receiving this, please contact us on the
details below.
If you want to know what is being said online about your brand, then
contact us on the details below and we will gladly set up a demo account
for you.
South Africa: United States:
Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403
Email: infosa@saidwot.com Email: infous@saidwot.com
Web: www.saidwot.com