Patanjali Ayurved Limited is an Indian FMCG company Located in the industrial area of Haridwar Manufactures mineral and herbal products. Patanjali is the fastest growing fast-moving consumer company in India. Self-independence of India from Swadeshi. To promote Indian product. Make a largest retail chain in all over India both rural and urban market To Provide reasonable price for farmers To fulfill the demand of customers across the India on reasonable price. To Support Indian industries by creating demands of Swadeshi products. To generate employment for youth, skilled/unskilled and professionals. To establish Ayurveda and create biggest market chain for herbal products. To Strengthen Indian economy by replacing foreign products with Swadeshi products.

1. PATANJALI AYURVED
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2. MESSAGE
The co nce pt fo r fo rm ing this Co m pany was to
link the rising de stiny o f m illio ns o f rural
m asse s o n the o ne hand and m any m o re
suffe ring and le ading unhe althy urban
life style o n the o the r. The Visio n o f the
Re spe cte d Swam i Ram de vji Maharaj, the
re no wne d YO GAGURUand Sri Acharya
Balkrishnaji, m ade the co nce pt into writing
thro ug h fo rm atio n o f the Co m pany
(PATANJALIAYURVED LIMITED).
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3. VISION &
INTRODUCTION
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4. VISION
1. Self-independence of India from Swadeshi.
2. To promote Indian product.
3. Make a largest retail chain in all over India both rural and urban market
4. To Provide reasonable price for farmers
5. To fulfill the demand of customers across the India on reasonable price.
6. To Support Indian industries by creating demands of Swadeshi products.
7. To generate employment for youth, skilled/unskilled and professionals.
8. To establish Ayurveda and create biggest market chain for herbal
products.
9. To Strengthen Indian economy by replacing foreign products with
Swadeshi products.
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5. INTRODUCTION
Patanjali Ayurved Limited is an Indian FMCG
company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving
consumer company in India. M V S SAI HEMANT 5

6. HISTORY PATANJALI AYURVED
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7. BREIF HISTORY
Acharya Balkrishna established Patanjali Ayurved
Limited in 2006 along with Baba Ramdev.
objective of establishing science of Ayurveda in
accordance and coordinating with the latest
technology and ancient wisdom.
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9. REVENUES PATANJALI AYURVED
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10. REVENUES
Patanjali Ayurveda's annual turnover,
₹5000 crore (US$740 million) for the fiscal 2015–16.
₹2500 crore (US$370 million) for the fiscal 2014–15.
₹1200 crore (US$180 million) for the fiscal 2013–14.
₹ 850 crore (US$130 million) for the fiscal 2012–13.
₹ 450 crore (US$ 67 million) for the fiscal 2011–12.
Future Group which has tied up with Patanjali sells about
30 crore (US$4.5 million) worth of Patanjali products₹
every month.
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14. PRODUCTION PATANJALI AYURVED
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15. PRODUCTION
Patanjali Food and Herbal Park at Haridwar is the
main production facility operated by Patanjali
Ayurved.
The company plans to establish further units in India
and in Nepal.
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17. PRODUCTS
AYURVED
Drishti Eye Drops
PatanjaliAmla Extract Capsule
Patanjali Asvagandha Extract Capsule
Patanjali Shilajit Sat Capsule Ashvashila
Capsule
HERBS
Patanjali Lohasav Bhasma
PatanjaliAbhrak Bhasma
Patanjali Mandoor Bhasma
Patanjali Shankh Bhasma
Patanjali Kauri Bhasma
Patanjali Seep Bhasma
FOODS
Patanjali Chyawanprash
Aarogya Atta
Aarogya Buiscuits
Patanjali Baseen
Pure Honey
COSMETICS
Patanjali Body Lotion
Patanjali Face Cream
PatanjaliTooth Paste
Body Massage Oil
PatanjaliTooth Brush
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18. PATANJALI
PRODUCT MIX &
PRODUCT LINE
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21. SALES & DISTRIBUTION
Patanjali Ayurved sells through nearly 4000 retail outlets
as of 2015.
sells its products online and is planning to open outlets at
railway stations and airports.
Has tied up with Pittie Group and Kishore Biyani's Future
Group on 9 October 2015.
Patanjali Ayurveda products are also available in modern
trade stores including Reliance retail, Hyper city and Star
Bazaar apart from online channels.
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24. EXPORTS PATANJALI AYURVED
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25. PATANJALI EXPORTS
Patanjali Export-Import has been one of the major global
sourcing partner for top quality products and services.
Patanjalistores developping export and trading of Fresh
Pineapple from Petchburi India.
Patanjalistores is exclusive license holder for exporting
and marketing herbal froducts from Patanjali Ayurved
Ltd, Hardwar, India to Thailand.
Patanjali is also engaged in spreading Yoga by Swami
Ramdev Ji Maharaj.
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26. COMPETITORS PATANJALI AYURVED
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27. COMPETITORS
1.Dabur india ltd.
2.Shri baidyanath
3.Zandu pharmaceutical works
4.The himalaya drug company
5.Charak pharmaceuticals
6.Vicco laboratories
7.The emami group
8.Hamdard (unani) etc.
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30. MARKETING MIX &
MODES OF
OPERATION
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33. PRODUCT LIFE
CYCLE OF PATANALI
AYURVED LTD.
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35. BENEFITS FOR
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38. CHALLENGES &
FUTURE
POSSIBILITIES
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