Network Marketing

NETWORK MARKETING,[object Object],SOURABH SAINI,[object Object],ROLL NO.-88,[object Object],RAVINDER KUMAR,[object Object],ROLL NO.-108,[object Object]

WHAT IS NETWORK MARKETING….?,[object Object],There are various definitions, but the simplest one is:,[object Object],With network marketing the inventor or manufacturer can put the product on the market without spending a million dollars. There is no need to give it up to someone else, and pay them to market it for the inventor or manufacturer.,[object Object], FORMING BUSINESS CONNECTONS AND CONTACTS THROUGH INFORMED SOCIAL MEETINGS.,[object Object]

……contd,[object Object],Let us look at say COCO COLA. They do not need you to move their products, they can afford to spend millions of dollars to put it on the shelves in all the supermarkets. They can also afford to spend millions of dollars on ADVERTISING.,[object Object],Whereas in NWM you are the ADVERTISER. In other words you help the company to grow and they reward you superbly.,[object Object]

……contd,[object Object],Most millionaires were made through network marketing.,[object Object],STATISTICS in America show that 20% of millionaires are made through network marketing.,[object Object]

…..contd.,[object Object],This is what Allan Pease has to say:,[object Object], “The network marketing business has evolved virtually overnight without fanfare or advertising and could eventually become the largest business system of them all. Its success relies on the referral – based distribution system and is driven almost entirely by the enthusiasm of its members. It is one of the most dynamic opportunities ever created by the mind of man.”,[object Object]

TRADITIONAL BUSINESS Vs NETWORK MARKETING,[object Object],SET UP COST Rs 300,00000,[object Object],MONTHLY RENT,[object Object],OPEN AND CLOSE DAILY,[object Object],12 TO 14 HOURS DAILY,[object Object],TRANSPORT,[object Object],PAY STAFF,[object Object],GAS/WATER/ELECTRICITY,[object Object],LAWYER,[object Object],TAXMAN,[object Object],ACOUNTANT,[object Object],LESS TIME FOR FAMILY,[object Object],CLOSE SHOP –NO INCOME,[object Object],PUBLIC HOLIDAYS ( U R closed ),[object Object],SET UP COST IS THE MEMBERSHIP FEE,[object Object],NIL,[object Object],NIL,[object Object],2 TO 3 HOURS DAILY,[object Object],NIL,[object Object],NIL,[object Object],NIL,[object Object],NIL,[object Object],NIL,[object Object],NIL,[object Object],MORE TIME FOR FAMILY,[object Object],PASSIVE INCOME,[object Object],NIL,[object Object]

VARIOUS TYPES OF NETWORK MARKETING,[object Object],MULTI LEVEL MARKETING (MLM): MLM means Multi Level Marketing. What is MLM?,[object Object],Marketing means moving a product or service from the manufacturer or provider to the consumer. Multi Level refers to the system of compensation provided.,[object Object]

VARIOUS TYPES OF NETWORK MARKETING (contd),[object Object],RETAILING: Is going to the supermarket, grocery store, drug store or the department store.,[object Object],DIRECT SALES: Would usually but not always include insurance, cookware, Encyclopedias, the Avon lady, Tupperware, these are examples of direct sales.,[object Object],MAIL ORDER: You purchase from a catalog or nowadays online, eg. Amazon.com,[object Object]

A BRIEF HISTORY,[object Object],The 1980s saw a major shift as companies began managing the stocking and distribution of products as well as commission payments to their members.,[object Object],This allowed members to focus solely on marketing. ,[object Object],Today, most NWM companies act as logistics companies that take orders, ship products and calculate and pay commissions.,[object Object]

A BRIEF HISTORY (contd),[object Object],Amway in particular is a frequent target for critics for generating considerable revenues from selling instructional and motivational materials to its participants. ,[object Object],The Federal Trade Commission (FTC) filed a lawsuit against Amway in 1976. Amway's victory paved the way for companies to adopt a multi-level distribution system.,[object Object]

……contd,[object Object],With the arrival of the Internet, NWM companies have started to go online. ,[object Object],Many established NWM companies began to use the Internet to promote their products. ,[object Object],At the same time, many other new NWM companies started their businesses on the Internet which we call online NWM,[object Object]

TRENDS,[object Object],Back in the 50’s to 60’s direct sales was the trend.,[object Object],By the 70’s MLM got going and people began to know what MLM was all about.,[object Object],In the next decade the 80’s. NETWORK MARKETING spread world wide and many people came to know about Amway, Mary Kay, Herbal Life, Nutralite, Usana, Omega Trend, Trend West and many more.,[object Object],Today from the 90’s onwards we have what is called INTERACTIVE REFERRAL MARKETING. The reason for this is they understood that times have changed. ,[object Object]

LIST OF NWM COMPANIES (contd),[object Object],[object Object]

Network Marketing

Network Marketing

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