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Authoritative
Reference Books/Articles

• The Voice That Means Business: How to speak with authority, confidence and credibility anytime,
anywhere by Linda Shields

• Roger Love’s Vocal Power: Speaking with Authority, Clarity and Conviction by Roger Love (Audio
CD)

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It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer. In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including: A complete glossary of Facebook metrics and what they *really* mean How to fully analyze your – and your competitors' – activity on Facebook What to do with the analysis to improve your Facebook strategy Tools that will help you conduct the analysis yourself

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5 authoritative reading

1. Authoritative Reference Books/Articles • The Voice That Means Business: How to speak with authority, confidence and credibility anytime, anywhere by Linda Shields • Roger Love’s Vocal Power: Speaking with Authority, Clarity and Conviction by Roger Love (Audio CD) 1