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Become a Connected Nonprofit with NGO Connect

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The mobile and social era has transformed the way nonprofits connect with their supporters, they want a direct and immediate connection with those who share their values and can help advance their mission. Successful nonprofits must now deliver the anytime, anywhere, collaborative experience that today’s donors and volunteers expect and we have a solution that will help you...

- Get a complete picture of funders, campaigns and supporters
- Streamline event planning and execution
- Recruit, track and manage all of your volunteers
- Manage a lifetime of changes to deliver highly personal experiences
- Measure impact and report in real-time on fundraising and program effectiveness

The Salesforce.com Foundation is excited to launch - NGO Connect, a new app that helps nonprofits connect every aspect of their work to transform how they build and retain lifetime relationships with their constituents and the communities they serve.

NGO Connect helps nonprofits deliver greater impact by enabling them to innovate faster and connect with their constituents in a whole new way. Today’s Connected Nonprofit can execute at scale to get the job done, it makes the world’s leading social, mobile and cloud Salesforce1 platform even more powerful to the nonprofit sector.

Nonprofits of all sizes can now benefit from the sector’s emerging best practices and accelerate their ability to manage their greatest asset – a lifetime relationship with their constituents.

Learn more on our website and register now for our upcoming webinar to get a glimpse of what it truly means to Become a Connected Nonprofit.

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Become a Connected Nonprofit with NGO Connect

  1. 1. Introducing: Become a Connected Nonprofit
  2. 2. Today’s Presenters Maggie Miller Chief Information Officer Lori Freeman Dir of Product Marketing Jessica Hood Solutions Engineer Susan Swanson Chief Volunteer Officer
  3. 3. Salesforce.com Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. #1 in Enterprise Cloud Computing & CRM #1 #1 Enterprise Cloud Computing Market Share World’s Most Innovative Company 2011, 2012, 2013, 2014 #1 Salesforce: World’s Most #1 CRM Market Leader: Enterprise, MidMarket, SMB & Salesforce Automation #1
  5. 5. 1% Product Equity Time 680,000+ Hours Service $68M+ Grants 23,000+ Nonprofit + Higher Education Organizations 1-1-1 Model Adopted by
  6. 6. Nonprofits Higher Ed Technology Innovation Employee Giving / Volunteering Communities Grants Our Social Enterprise Model Product : Resources : Time Best-in-Class Technology
  7. 7. Proven Success Across the Nonprofit Sector 84 % % Improved Ability to Achieve Mission 86 % % Improved Overall Efficiency
  8. 8. Benefits of Multi-Tenant Cloud Computing: Enterprise Cloud Computing Fast Easy Open Flexible Trusted No Hardware No Software Automatic Upgrades Scalable Any Device Data Portability Transparency Real-time Status App Marketplace Extensible
  9. 9. Salesforce NGO Connect  Donor Management  Events Management Volunteer Management  Nonprofit Relationship Management Program Management Reporting Mobile, Social and Cloud
  10. 10. “With Salesforce we have the best technology so we can offer the best possible volunteer experience.” -Marianne Thompson, Director of Membership Recruitment Salesforce Helps the Girl Scouts Engage 900,000 Volunteers Capture volunteer interest sourced from telephone, email, website, events, and social media in a single place Shortened volunteer application process from weeks to days Consolidated all onboarding processes online, creating one paperless process Targeted recruiting and marketing efforts with dynamic reporting
  11. 11. Engaging Our Diverse Constituent Base “This groundwork that we are laying will transform recruitment efforts forever, and for the better, further helping position our movement for a new century and to create a brighter future for girls.”
  12. 12. Our Future: In the Hands of Our Volunteers + = Tech-savvy adults are entering the volunteer force bringing great promise and a desire to leverage the emerging technology they’re used to as consumers.
  13. 13. K5 Customer Engagement Initiative Operating Model
  14. 14. We Need to Solve for Pain Points The following movement-wide IT pain points were commonly identified during interviews conducted with GSUSA and Council representatives. Girl and Volunteer Recruitment Relationship Management Program Creation and Execution Fund Development Merchandise Sales Operational Support • Registration process is cumbersome • Training and resources provided to onboard volunteers is limited • Participating as a volunteer is time consuming, resulting in a declining volunteer base • Girls are largely not engaged or able to communicate and collaborate digitally • Volunteers cannot share leading practices and programs easily across the movement • The methods for delivering programs and engaging girls is largely paper-based, making it inconvenient to access and share program materials • Little guidance on program execution is provided to volunteers • It is difficult to identify, track information and communicate with alumni as potential donors • Cookie sales and delivery are currently very manually intensive and the program does not enable maximum girl participation • Information is not integrated across systems, making it difficult to perform data analytics • Collaboration tools to support communication with GSUSA and across councils are lacking • Security standards are not defined or consistently utilized • Movement-wide solutions have not been readily adopted due to a historical lack of timeliness, quality, communication around delivery and inconsistency of support
  15. 15. IT Strategy Building Blocks The priority opportunities were grouped into blocks based on a secure, robust foundational architecture
  16. 16. It’s About Building a Closer Relationship with Our Customers
  17. 17. The K5 Customer Engagement Initiative
  18. 18. It’s About So Much More Than Technology
  19. 19. Nonprofits face tough realities
  20. 20. Current Challenges Faced by Nonprofits Greater Accountability Legacy Systems Greater Competition Connected World 5B Smart Phones By 2017 Mobile 25% 0.5% % Growth 2001 2011 “You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal. This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.” • Fragmented systems create silos • Expensive and difficult to use • Lack mobile and social Social Connected 50B Connected Products 4.5B Aggregate Social Users Image source: silabs.com/iot 58% Faster Deployment 4.5B Aggregate Social Users Social Cloud Nonprofit Commercial • Increased number of non-profits vs. commercial sector • Increased competition requires innovative technology leveraging the connected world • Increased competition requires accountability • Donor’s want to see impact before they donate • Must be able to measure and report on impact in real time Bill & Melinda Gates Foundation Annual Letter, 2013
  21. 21. What if your organization could be fully connected anytime, anywhere?
  22. 22. Marketing Communications Fundraising • Multi-Channel Marketing • Email Marketing • Marketing Automation • Social Engagement • Donor Management • Events Management • Volunteer Management • Grants Management Community Engagement • Social Intranet • Member Community • Affiliate/Chapter Community • Partner Community Program Management • Case Management • Call Centers/Hotlines • Advocacy/Policy Tracking • Grant Portfolios
  23. 23. Marketing Communications Program Management Fundraising Community Engagement A System Built Around Your Constituents:  No More Silo’s: 360° View of all Constituent Interactions  It’s Open: You can integrate anything  It’s Mobile: You can access from any device Be a Connected Nonprofit with
  24. 24. The Connected Nonprofit Marketing Communications •Email Marketing •Direct Mail •Social Monitoring •Social Marketing •Digital Campaigns •Media Outreach •Website Publishing •Social Intranet •Member Community •Chapter Community •Partner Community •Volunteer Community Fundraising Donor Partners Advocate Community Employee Board ERP Program Management Staff •Gift Processing •Batch Entry & Upload •Corp & Foundation Giving •Volunteer Management •Matching Gifts •Board Management •Policy Tracking •Grants Management HR PAYROLL Volunteer •Peer to Peer •Crowdfunding •Donor Management •Donor Research •Segmentation •Online Donations •Auction Management •Event Management •Ticketing / Seating •Payment Processing •eCommerce •Inventory Management •In-take / Application •Case Management •Call Center / Hotline •Advocacy •Referral Management •Outcomes Measurement •Chapter/Affiliate Management •Intervention Tracking •Project Management •Surveys •Member Management •Portfolio Management •Online Mentoring TICKETING Community Engagement PAYMENTS
  25. 25. Salesforce1 for Nonprofits Solves 21st Century Challenges Greater Accountability Legacy Systems Greater Competition Connected World 5B Smart phones by 2017 • No more silos • One platform and architecture provides a single system of record for all constituent interaction throughout constituent lifecycle • Open, flexible, integrates with any back office system 58% Faster Deployment 4.5B Aggregate Social Users • Social listening and social engagement from any device anywhere, anytime (e.g. mobile phone) • Solutions built for advocates, donors, volunteers, partners, etc. NOT ONLY for staff & employees • Real time ability to measure and report against performance standards & KPIs • Solves the challenge of demonstrating impact to donors and supporters • Present and track impact in real time from any device (mobile, tablet, desktop) • One solution that streamlines ability to market and engage new demographics of donors and supporters leveraging open, social, mobile paradigm. • Improves ability to attract, retain and engage 5B Smart phones by 2017 Connected 50B Connected Products Social Cloud Mobile
  26. 26. Where can I learn more?  Get help from the Power of Us HUB online community powerofus.force.com  Join your local User Group at usergroups.salesforce.com  Find more help at www.salesforcefoundation.org/ help/  Find out more from your Partner  Contact your Account Executive
  27. 27. Salesforce NGO Connect  Donor Management  Events Management Volunteer Management  Nonprofit Relationship Management Program Management Reporting Mobile, Social and Cloud
  28. 28. How Do I Become a Connected Nonprofit? The Connected Nonprofit Roadmap Partner Solutions Built on Implementation Partners Salesforce1 Platform
  29. 29. Be a Connected Nonprofit with Raise More Resources Communicate More Effectively Engage and Strengthen Your Community Deliver Better Programs and Services Connected Partners Connected Programs Connected Staff Connected Supporters

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