This event will be an eye-opener for SDRs, prospecting AEs, and their managers. You’ll SEE exactly how to improve your outreach. 👀 This isn’t just about tactics. Managers will want to pay attention too! We’re digging into what it takes to build an organization that excels in the inbox.

1. Live Email Tear Downs and How to
Build Up Your Sales Org for the
New Email Future

2. Tell us - who do you sell to?
2

3. Another poll for good measure: what is your #1 tactic
for prospecting clients?
3

4. Letʼs look at the data.
4
• Only 24% of sales emails are opened.
• 70% of salespeople stop at one email. Yet if you send more emails,
youʼve got a 25% chance to hear back.
• Email is nearly 40x more effective than either Facebook or Twitter at
new customer acquisition.
• Eight out of 10 prospects want to talk to sales reps via email over
any other medium.

5. Why is this important?
5

6. Everyone has to start somewhere.
Tell us how you approached email prospecting & whatʼs
the worst (or best) response you ever received?
6

7. Email Prospecting Strategy - How to go from 0-to-hero.
7
• Meghanʼs advice
1. Research the company to understand their specific strategy, challenges, and goals and use in the
first 1-2 lines of the email.
2. The remainder of the email should be brief, relevant and touch on potential risk they might run
into without your product or service.

8. Email Prospecting Strategy - How to go from 0-to-hero.
8
• Willʼs advice
1) Have a reason for reaching out
2) Keep it short (average reading time = 11 seconds)
3) Keep it simple
4) Start a conversation (goal = reply)

9. Email Prospecting Strategy - How to go from 0-to-hero.
9
• Leslieʼs Advice
1) If it isnʼt relevant, it doesnʼt matter if itʼs hyper-personalized.
2) Optimize for mobile
3) Make deposits before asks.

10. Share your top tip for outbound email strategy in the
chat!
10

11. Enablement. Team Leads, weʼre talkinʼ to you!
11
• Meghanʼs advice
Work closely with enablement and team managers/leads to come up with refresher sessions to keep your
reps email writing fresh, relevant and to the point with additional reinforcement when needed.
Be cautious around creating content that can't scale (I.e. tons of different templates without a main
sequence they can slot into)
Ensure you have a standardized way to organize/name your content so that reps and managers can find it
Share results often and make space in your operating rhythm for evaluating and measuring programs

12. Enablement. Team Leads, weʼre talkinʼ to you!
12
• Willʼs advice
1) Focus email onboarding on “why” not “what”
2) Dig deeper to understand why your messaging works
3) Always be experimenting
4) Templates need to be flexible to meet the variety of reasons to reach out
5) Get to a place where you can trust your sellers

13. Enablement. Team Leads, weʼre talkinʼ to you!
13
• Leslieʼs Advice
1) Start with best practice, but encourage creativity (and A/B test everything)
2) Meet your prospectʼs where they are at with a multi-channel approach
3) Balance quality & quantity outreach with highly relevant outreach based using segmentation and
trigger events.

14. Letʼs talk about Subject Lines.
14
• Meghanʼs advice
- Get creative with your subject lines but make sure they tie into the body of your email.
- Keep short, sweet and relevant - most people check their emails on their phones, typically 4-5 words max
- Include a simple call to action.
- Keep it casual and human, non formatted subject lines seem more personal.

15. Letʼs talk about Subject Lines.
15
• Willʼs advice
1) Be short (2 word subjects perform best)
2) Be boring & cover the topic of the email
3) Donʼt use:
- names (18% fewer replies)
- punctuation (56% less opens)
- numbers (80% less opens)
ex. Template Issues

16. Letʼs talk about Subject Lines.
16
• Leslieʼs Advice
1) 2 words or 20 characters (or less to optimize for mobile)
2) Donʼt use punctuation
3) Donʼt use all CAPS
4) Get creative with playful subject lines
5) A/B test everything

17. Letʼs vote on your favorite subject line!
And while youʼre at it, share some of your top subject
line tips in the chat!
17

18. Live Email Tear Down!
18
• [Subject Line]

19. Email Re-Write - Meghanʼs Version
19

20. Email Re-Write - Leslieʼs Version
20
Subject line: Sense check
Hi Leslie - Most teams struggle with reliable Salesforce development.
Not translating needs into correct technical language creates a bad customer experience. We partnered with
Samsung and Asurion to help them launch better SFDC services. Now they have happier customers.
Is it worth learning how we could do the same for you?

21. Email Re-Write - Willʼs Version
21
Subject: HubSpot to Salesforce
Leslie - given your advisory work, do you see many clients switching from HubSpot to Salesforce?
This is our forte. We've worked well with other consultants in the past.
Curious if you bring in partners often.

22. Key Takeaways and CTAs!
22
• Meghanʼs advice
- Tailor your value proposition to prospectʼs risk & pain.
- Be clear. Rambling off a message full of highly-technical terms doesnʼt make you sound smart – and it wonʼt
make your readers want to take action. Keep your message short, sweet, simple and easily-understood. Readers
will delete messages they donʼt understand.
- Always, always, always A/B test before making any updates to messaging

23. Key Takeaways and CTAs!
23
• Willʼs advice
- Itʼs about them not you
- Say less
- Only goal - get a reply
Tip: CTAs donʼt have to be a question.
0 question emails perform ~ on par with 1 question emails.
ex. Curious if this is a priority.

24. Key Takeaways and CTAs!
24
• Leslieʼs Advice
- Earn the right to you buyerʼs inbox & calendar
- Donʼt send unsolicited calendar links / SPAM folks
- Make it fun!

25. And the “Best Subject Line” Award goes to…
25

26. 26
Leslie🎉🎉🎉

27. Thank You