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Creating And Using Video in Your Marketing

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Are you using video in your marketing?

If not, you are missing the biggest opportunity available to you. In fact, video comprises 69% of all consumption online and by 2013 it is predicted to go to 90%.

See how you can incorporate video into your marketing.

Go to http://www.SalesTipADay.com for more sales and marketing tips and tricks.

Publicado en: Empresariales
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Creating And Using Video in Your Marketing

  1. 1. How to Use Video in Your Marketing Presented by: Kersten Kloss - Refreshed IT Chris Hamilton - SalesTipADay.com
  2. 2. PurposeShow you how to use video inmarketingSome places to startHow to distributeSome quick tips
  3. 3. Disclaimer: This is not a comprehensive how to presentation.It is designed to give you a starting point. Technology always changes, so thisinformation maybe obsolete by tonight.
  4. 4. The Background
  5. 5. Why? 31% 69%Written Visually
  6. 6. Why? 10% 90%Written Visually
  7. 7. Recall 80%0.80.60.4 20%0.2 10% 0 Recall Written Hear Audio Visual
  8. 8. Messaging 69 70 55.252.5 35 3117.5 3.1 0 Consumption Recall Written Audio Visual
  9. 9. The How To
  10. 10. How to create videohttp://www.freedigitalphotos.net/images/Telecommuncations_g177-Hand_Holding_Smartphone_Mobile_p32760.html Ambro
  11. 11. Screen Capture
  12. 12. Upload video to your computer http://www.freedigitalphotos.net/images/Computers_g62-USB_Cable_p14518.html renjith krishnan
  13. 13. Editing iMovieWindows Movie Maker
  14. 14. Uploading to You Tube
  15. 15. Uploading to You Tube
  16. 16. Tip on Tags and Keywords
  17. 17. Tube Mogul
  18. 18. Tube Mogul
  19. 19. Blip.tv
  20. 20. Blip.tv
  21. 21. A Gimme+ = 40+ sites
  22. 22. Podbean
  23. 23. Podbean
  24. 24. Embedding video on your website
  25. 25. In presentations
  26. 26. SlideShare
  27. 27. Use Social Media
  28. 28. Places to UseBlogsWebsitesMini-commercials“Get to know”Any way you want
  29. 29. BenefitsDouble dip53 X’sUp to 80% recallEasy to do &Inexpensive1 min video = 1.8MwordsWill be 90% of web
  30. 30. TipsKeywordsTitleDescriptionRight AudiencePromoteRefine
  31. 31. One last tipHave a way to get found!
  32. 32. Questions?
  33. 33. Portal Offering
  34. 34. Upcoming EventsApril 1 - Using Google to AttractQualified Sales LeadsApril 8th - Part 1: Stop Cold CallingApril 15th - Using Email Marketing Toattract Sales LeadsApril 22nd - Part 2 Stop Cold CallingFutures - 12 Things I learned AboutTwitter, Online Tools You Can Use
  35. 35. www.refreshedit.com/ index.php/live
  36. 36. How To Reach Us: Kersten Klosskersten@refreshedit.com Chris HamiltonChris@salestipaday.com 403-775-6969

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