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1. Chromebook: Google seriousness sell netbooks
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Cloud computing is the Chromebook's signature feature, but Google's "seriousness", the result is
consumers and partners in the "ready to stand."
Google's strategy in the territory, Chromebook has a lower degree of concern, "the bench players."
However, earlier this month, Hewlett-Packard and Lenovo have launched Chromebook, so this
was born more than two years of unpopular products usher in the "second spring", quite a
comeback.
Chromebook is equipped with Google Chrome OS operating system, laptops collectively. When
Google released in October 2010 prototype Cr-48, already pointed out that the core Chromebook
is "cloud computing." It hopes to complete all work within the user Chrome browser and the data
stored on a remote server, or "cloud." This also means that the user must access the Internet in
order to use the full functionality will be difficult once offline.
Advanced design concepts, plus Google strong brand appeal, so Chromebook won wide attention
and expectations. However, major technology site evaluation report noted, Chromebook weak
performance, functionality scarce, not suitable for the average user. In fact, this notebook sales
with Google "origin" is not ideal, only achieved some success in the American school system.
Cloud computing is the Chromebook's signature feature, but Google's "seriousness", the result is
consumers and partners in the "ready to stand." Chromebook is always difficult to pick up, not
only due to objective factors configurations, features and price, but also trapped in the single-
function electronic products continue to sink technology trend.
Class concept, second-rate configuration, three flow rates
In 2010, the Internet is still very popular, while the iPad has not swept the PC industry trend
supremely revealed. In this industry background, Google released the "browser is the operating
system," the Chromebook, not only view the page in a browser, but also to complete the write
documents, watch videos, edit pictures and other more complex tasks.
Google Chromebook is built not only in the home of a variety of Web version of applications such
as Gmail, Google Docs, etc., also launched a special Chrome Web Store, to facilitate users to
download software. This put all the work to deal with the cloud, and receive data locally only
upload the idea is very advanced.
However, Chromebook steps towards a hurry, too. This product is the most serious criticisms is
that once could not access the Internet, it is reduced to a pile of hundred no one plastic. And
neither the U.S. or other markets, most people are unable to do so anywhere on the network can
have. Worse, Chromebook no cable interface, can connect WiFi or 3G networks. This flaw allows
consumers prohibitive.
Previous generations Chromebook Intel Atom or Celeron processor, then add the third generation
of the ARM chip. This CPU performance in the long run it backward. On the other hand,
Chromebook is not equipped with a mechanical hard drive, only 16GB of SSD. Although

2. improved boot speed, but the storage space is too cramped.
In addition, high prices make Google "loyal" in the face of Chromebook think twice. As the oldest
partners, Samsung Chromebook price was as high as 350 to 450 U.S. dollars, a similar product,
Acer also 300-400 U.S. dollars. And at such price to buy a netbook functionality similar products,
so that consumers generally feel "vulnerable."
PC makers "prudish"
Under this background, Lenovo and HP launch Chromebook in early 2013, its purpose is worth
pondering.
From the hardware parameters of view, there is no innovation at the Lenovo Thinkpad X131e and
HP Chromebook Pavilion: low-power Celeron processor, 2GB DDR3 RAM, 16GB SSD solid
state hard drive, plus 4-6 hours of battery life, Apple's MacBook is not Air and Ultrabook rivals,
but with quite a few years ago the Internet likeness.
So, the world's top two PC makers, why not choose a better time to introduce the prospect of
Chromebook it? An interesting explanation: PC software overlord Microsoft's recent series of
moves, a PC hardware manufacturers collectively "peaceful protest" an important motivation.
The second half of 2012, after the release of Microsoft Windows 8 operating system, launched its
own brand tablet Surface, divided into two versions: focus on tablet Surface RT, as well as
focusing on the notebook Surface Pro. Analysts pointed out, Surface Pro near the super pole on the
location, design, performance and price, is actually a coat draped Tablet PC notebook. This
product will be available in the U.S. on February 9, PC makers are seen as a direct threat to the
future of hope Ultrabook. This allows the original, as Microsoft is a close ally of the major PC
makers feel chill.
For PC manufacturers, put all your eggs in one basket, there is a risk that they hope to pass a
gesture to Microsoft Chromebook: No matter how much intimacy, we are not your foundry,
interest must be respected. Gartner vice president of market research firm • Carolina Milanesi
(Carolina Milanesi) pointed out: "the major manufacturers are looking for opportunities to attempt
to maintain growth in the case of the PC market as a whole landslide."
PC makers suddenly high transferred Bureau Chromebook, in fact, is the retreat of the "prudish"
emperor to abdicate Microsoft aims to remind this began to get involved in the field of software
giant hardware do not grab someone else's cake. However, Chromebook market positioning vague,
confusing product strategy, is the root cause of it is difficult to be successful.
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