The Rules of Engagement for Copywriters in an Age of Information Overload

1. How to write perfect sentences
for Facebook ( Twitter, Linkedin,
websites, headlines & brochures )
CLIENTS: Ed Hardy, Jack n Jones & Louis Phillipe
COPY: Salik Shah, August 2012 (Revised: March 2013)

2. SALIK SHAH / twitter@salik
CONTENT ARCHITECT & CONSULTANT
Clients: Red Bull, Sony Music, Yamaha, Tata, National
Geographic Channel, Hallmark, Titan, Ed Hardy, Jack n
Jones, Louis Philippe, Leeds Metropolitan University,
Makemytrip, The Backpacker Co, The Wanderers, etc

3. 1. Know your brand and its objectives.

4. 2. Choose the right tone and
personality for your brand.

5. Question: What is the right content
which reflects your personality type?

6. 3. Choose the right timing: Reach
maximum people with each post.

7. 4. Know your audience.
Accept them as they are.

8. 5. People come first, brands second.

9. 6. Less is more: Keep it simple.

10. 7. Limit post frequency. People kill brands
which are too loud on their timelines.

11. 8. Let people participate.
Let them build your brand.

12. 9. If you don’t advertise,
people will do it for you!

13. 10. Don’t tell. Let people discover.

14. 11. It takes a lot of creativity
to let people be creative.

15. 12. When you let people be creative,
they take interest in your brand.

16. 13. If you can push the limits, you should.

17. 14. Be witty.

18. 15. Never overdo wit.

19. THANK YOU
Join me on twitter @salik
or linkedin.com/in/salikshah