13 Twitter Marketing Tips and Strategies to Improve Your Results

13 Twitter Marketing
Tips and Strategies to
Improve Your Results
Fresh ideas to improve your Twitter marketing. Discover
thirteen tips to help you increase visibility, boost
engagement and drive traffic to your site

Tweeting is about more than just dashing off
one-liners in 140 characters or less. To be
successful, you need to know all the ins and
outs of Twitter. These Twitter tips will help your
business create a
successful Twitter
marketing strategy
and get an edge
over your competitors.
2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com
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#1 Create Compelling Content
Your most valuable asset is the
information you provide and it can be the
deciding factor in enticing followers.
Share articles, pictures and behind-the-scenes
information about your company. When you
create great content and tweets, use them
again.
3
Content
Is King
TIP
• Tweets have a short lifespans, so don’t
feel guilty for reposting a tweet. More
than likely, not all of your followers read
your tweet the first time around.

1-6x
#2 Tweet Frequently
 When it comes to how often a brand
should tweet per day – most brands tweet
anywhere between 1 and 6 times every day
(this figure excludes @replies and retweets.)
 Remember to schedule your tweets throughout
the day instead of posting them all at once.
 Those that tweet throughout the day catch
readers at different times of day and gain more
followers.
4
Daily

#3 Engage in a Conversation
You won’t succeed in building your Twitter relationships by pushing out
one-way marketing messages about your product.
 Instead ask questions, retweet and publicly reply to compelling tweets
posted by your followers and customers.
 Majority of your Tweets should focus on driving interactions with your
followers, such as Retweets, replies, and likes.
 You can tweet to your audience in general, use a hashtag you know they
frequently use, or even @mention specific customers for one-on-one
tweeting.
5

#4 Follow, Share, Respond
Make it Easy to Follow — Ideally, your
website should feature an easy-to-notice
link to your Twitter account “above the
fold” (visible without scrolling down) on
each page of your website.
Make it Easy to Share — Use Click to
Tweet to provide bits of text in your blog
posts readers can tweet in a single click.
Respond — Answer compliments and
provide feedback in real time.
6
Source: Social Media Examiner

#5 Build Your Brand
Your profile, bio and Twitter background should be
consistent with your company’s website, and easy
for followers to
connect with you on
other channels.
7
#6 Make Keywords a Habit
Use keywords in your tweets to send a consistent signal that tells others
who you are, how you want to connect with them and what you want to
talk about.

#7 Don’t Forget the #Hashtag
Adding a hashtags before keywords in
your tweets makes it easier for users
looking to join a specific conversation, or
for specific information.
8
#8 Let Your Brand Personality Shine
Social media is social, so mix up the serious and add something
personal and fun to the mix.
Tweets with hashtags double engagement rate.
TIP
• Use 2-3 hashtags max
in your posts on Twitter.

#9 Call to Action
Add a call to action to your tweet by giving clear
directions, providing an incentive to click and by
including a deadline.
 This is about making sure your call to action
matches the next step you want your customer to
take.
 Links provide more content to your tweets within
Twitter’s character limits and they are the best
way to provide valuable information to your
followers.
 You can link to your content more than once.
 You can promote one link five different ways by
first using the title of the page, next a
quote, then one takeaway you discovered,
one statistic, and finally a sentence of
commentary.
9

#10 Use Images
Share images in your tweets to increase engagement, since images now
appear inline on Twitter. Research shows that content with relevant images gets
more views than content without relevant images.
10
TIP
• Incorporate an image into every three to four tweets
so they’re more prominent in a user’s feed.

#11 Reward Followers
 It can be something as simple as
sending them a thank you, or as grand
as giving them a personalized discount
code or a free product.
 To track how your offer translates into
sales, create a special code or tracking
number so you can measure the results.
 Contests are also a fun way to not only
reward followers, but to build buzz
around your brand online as well. Run
Twitter contests using hashtags to
increase engagement quickly.
11

#12 Keep it Short
Always cap your tweets at around 115 characters for optimal
retweet-ability. If you make your tweets the full 140 characters,
your readers can’t add to them or retweet easily.
12
#13 Integrate & Schedule
Its great to tweet in the moment. But, It’s good to have a few tweets
cued up that support your overall marketing strategy. You can
optimize these tweets and schedule them to coincide with other
marketing tactics.
115
Characters!

Keep it Touch
Social Media Library
http://www.customerinsightgroup.com/marketinglibrary
Infographics
http://www.customerinsightgroup.com/infographs
InternetHowTo on Twitter
http://twitter.com/internethowto
LinkedIn
https://www.linkedin.com/company/customer-insight-group-inc-
Social Media Resource Guide
http://www.customerinsightgroup.com/social-media-resource-guide
13

Questions?
Sallie Burnett, CEO
Customer Insight Group, Inc.
Email: sallie@customerinsightgroup.com
Website: www.customerinsightgroup.com
Twitter: @sallieburnett
LinkedIn Group: Customer Relationships — Engage. Keep. Grow
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13 Twitter Marketing Tips and Strategies to Improve Your Results

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13 Twitter Marketing Tips and Strategies to Improve Your Results