Top Tips For Understanding What Customers Want

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Develop insight into leveraging customer data to target and acquire more profitable customers, keep them coming back and even increase the amount of money they spend with your company. Uncover strategies to earn customer devotion by anticipating and exceeding its customer expectations. More CRM and Loyalty Marketing Resources Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ CRM and Customer Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program

Business

Top Tips
For Understanding What Customers Want

To earn a customer’s devotion, a business must learn to anticipate
and exceed its customers’ expectations.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Customer Centric Marketing:
a 180-degree turn from volume-based communication strategies to focus on
leveraging customer insights to target and acquire more profitable customers, keep
them coming back and even increase the amount of money they spend.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

According to Jupiter Research, well-executed loyalty programs
Boost Bottom Lines by 25 – 90%.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Did you know…

It’s
5 times cheaper to KEEP existing
customers than to win new ones.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Did you know…
A loyal customer is worth MORE,
shops MORE often and
spends MORE money.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Did you know…

Happy customers relay their experiences to friends,
a trusted and invaluable referral system.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Show customers you’ve got what they – as individuals – need so
they won’t even consider seeking it elsewhere.
Make it easy and natural for them to come to you, every time.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

DON’Tmake customers
DO
make customers partners in
advertising targets your successful business.

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

About Us
Customer Relationships – Engage. Keep. Grow.
Customer Insight Group is a strategic marketing company that uses
customer information to help its clients engage in successful and
profitable long-term relationships with each and every customer.

Loyalty Marketing & Social Media Marketing Services:
• Strategy
• Design
• Implementation
• Program Management
• Program Refinement

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Free Loyalty Report

Check out Customer Insight Group’s FREE Loyalty Report!
http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Connect With Us
www.customerinsightgroup.com

linkedin.com/company/customer-insight-group-inc

twitter.com/sallieburnett

facebook.com/customerinsightgroup

customerinsightgroup.com/rss-feed/

info@customerinsightgroup.com

© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

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Bank Loyalty Programs: What it Takes to Earn Customer Loyalty Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers. While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.

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Patient Loyalty Is Up for Grabs Recent research showed consumers are just as likely to switch healthcare providers as hotels if they don’t get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location. Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experience—speed to access, convenience, information transparency and personalized service— will be best positioned to outperform their peers. This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.

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What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program

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With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base. 5 Revealing Facebook Marketing Stats • 77% of B2C and 44% of B2B companies have acquired a customer through Facebook. • 56% of people are more likely to recommend a brand after becoming a fan on Facebook. • 51% of fans are more likely to purchase from a brand they “like” on Facebook. • 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook. • 42% of marketers say that Facebook is critical or important to their business. Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: • Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. • Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. • Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve. Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends

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Top Tips For Understanding What Customers Want

1. Top Tips For Understanding What Customers Want

4. Customer Centric Marketing: a 180-degree turn from volume-based communication strategies to focus on leveraging customer insights to target and acquire more profitable customers, keep them coming back and even increase the amount of money they spend. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758

9. Show customers you’ve got what they – as individuals – need so they won’t even consider seeking it elsewhere. Make it easy and natural for them to come to you, every time. © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758

11. About Us Customer Relationships – Engage. Keep. Grow. Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. Loyalty Marketing & Social Media Marketing Services: • Strategy • Design • Implementation • Program Management • Program Refinement © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758

12. Free Loyalty Report Check out Customer Insight Group’s FREE Loyalty Report! http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758

13. Connect With Us www.customerinsightgroup.com linkedin.com/company/customer-insight-group-inc twitter.com/sallieburnett facebook.com/customerinsightgroup customerinsightgroup.com/rss-feed/ info@customerinsightgroup.com © 2013 Customer Insight Group Website: www.customerinsightgroup.com Phone: 303.422.9758

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