- Loyalty programs need continual care, nurturing, and refinement over time to remain successful as customer needs change. Examining customer response and behaviors long after launch helps guide strategy.
- Many popular loyalty programs have evolved their strategies, benefits, and branding in response to customer feedback to keep programs fresh and relevant, such as Crown Rewards, Best Buy Rewards Zone, and Dick's Sporting Goods ScoreCard.
- Maintaining an open mindset to test new ideas and refine programs based on data helps optimize performance and build profitable long-term customer relationships.