WTF? Did You Know Your Firm is on Facebook
•Download as PPTX, PDF•
2 likes•596 views
Most firms don't realize their firm is already on Facebook. This presentation examines the differences between Community and Business Pages.
Recommended
More Related Content
What's hot
What's hot (16)
Similar to WTF? Did You Know Your Firm is on Facebook
Similar to WTF? Did You Know Your Firm is on Facebook (20)
More from Samantha Collier
More from Samantha Collier (9)
Recently uploaded
Recently uploaded (20)
WTF? Did You Know Your Firm is on Facebook
- 1. Samantha Collier Natalie Huha Kerry Scott Boll WTF! Did You Know You’re on Facebook? Community Pages vs. Business Pages January 13, 2012
- 3. WTF is a Community Page!?
- 4. Community Pages are a type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like Official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.
- 5. Give me an example.
- 7. Where does the content come from?
- 15. WTF do I need to remember about Community Pages?
- 16. Community Pages in a nutshell: 1. Created by Facebook 2. Content comes from Wikipedia as well as social mentions 3. Businesses have no or very little control
- 17. WTF? What are my options?
- 18. Option 1: Like all Community Pages 1. Monitor what people are saying. 2. Look out for trolls 3. Keep Wikipedia accurate
- 19. Option 2: Create an Official Facebook Business Page and Merge it with Community Page
- 20. WTF?
- 21. Relax! We’ve got you covered
- 22. How to merge/claim your Facebook Business Page with a Community Page 1. Create your Facebook Business Page 2. Click Edit Page 3. Click Resources 4. Select Merge Duplicate Pages (NOTE: You must be the page Admin to this…)
- 23. Ninja Tip How to Engage with Your Fans on Facebook • Help your fans give back • Listen • Like other pages and comment too • Be CNN • Publicly thank your loyal fans • Ask open-ended questions
- 24. How can I claim my Community Page?
- 25. Resources • http://www.socialmediaexaminer.com/face book-community-pages-what-your- business-needs-to-know/
- 26. Kerry Scott Boll | Samantha Collier |Natalie Huha Direct email: legalconnect@justengage.net Twitter LinkedIn Facebook @samtaracollier linkedin.com/in/samanthatcollier facebook.com/justengageinc @legalerswelcome linkedin.com/in/nataliehuha @ksboll @justengage linkedin.com/in/kerryboll Google+ gplus.to/nataliehuha
Editor's Notes
- Community pages were launched in April, 2010. 6.5 million pages were automatically created from user’s likes, interests, work and the work and education sections from the sections of the personal profile info tab. They were meant to be “the best collection of shared knowledge on a topic” on the web.Many companies were surprised and angered by their brands showing up without their control. Why were they angry? Because they have spent time and money investing in Facebook Business pages only to find appear pages that seem to compete with their pages. Community pages are built around topics, causes or experiences. Many community pages display Wikipedia articles about the topics they represent, as well as related posts from other people on Facebook in real time. Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent.
- Baker & Mackenzie Community PageFour tabs: Info, Friend Activity, Related Posts and WikipediaNote: A lot of people like this page. Note 40 people are talking about this page. This Community Page includes their logo, not all Community Pages include a logo.Who can create a Page? If you are the official representative of an organization, business, celebrity, or band, you can create a Page here. Only the official representative of...If you are the official representative of an organization, business, celebrity, or band, you can create a Page here. Only the official representative of an organization, business, celebrity, or band may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page admin will be able to update and edit their Pages from their own accounts. In addition, Page names may not solely use the generic term for the category of products or services you offer (e.g. "beer" or "pizza"). Those Page names that merely refer to generic categories (e.g. "Photography" instead of "Joe's Wedding Photography") may have their administrative rights automatically removed. Also note that once a Page has been created, you will not be able to edit the Page name. If you would like to create a Facebook presence for a celebrity or organization and you are not officially authorized to do so, please create a Facebook group instead, as these may be created and maintained by any user.
- All of the content (including page photos) comes from Wikipedia. Other content auto-populates from the wall posts and status updates from any other Facebook user, containing Key words for the community page. You don’t have any control over Community pages and this is when a potential nightmare can happen. A user’s privacy settings do not affect how their content is viewed, even on community pages.Likes can be automatically generated based on likes and interests. In this case, if they had “Baker & McKenzie” listed in their “likes & interests”, they would automatically like the page. Can I edit the content on a community page? No. Community pages display Wikipedia articles about the topics they represent when this information is available, as well as related posts from people on...No. Community pages display Wikipedia articles about the topics they represent when this information is available, as well as related posts from people on Facebook in real time. At this time, there is no way for you to add your own pictures or edit information on these pages.What are "Related Posts" on Community Pages? The Related Posts section displays a stream of public posts in which people on Facebook have mentioned the community page's topic. For example, if you nav...The Related Posts section displays a stream of public posts in which people on Facebook have mentioned the community page's topic. For example, if you navigate to the Recent Posts tab of the "Cooking" community page, you'll see recent things people have posted that contain the word "cooking." Related Posts by Friends: If your friends have recently mentioned the community page topic, then their posts will appear first in the stream, provided their privacy settings allow you to view the posts.Related Global Posts: All remaining related posts in the stream are global, meaning they come from Facebook search results that match the term of the community page. Remember that you will only see posts from other people if those posts were already visible to you (e.g., posts set to Public).What if there isn’t a Wikipedia article for a community page topic? Community pages are meant to be the best collection of shared knowledge on topics that interest you. Where available, they show Wikipedia content for the...Community pages are meant to be the best collection of shared knowledge on topics that interest you. Where available, they show Wikipedia content for the relevant topic, which Facebook has licensed under the creative commons license. If we can’t find the right article from Wikipedia, we might be asking for help from the community. You may see messaging on these community pages inviting you to make these pages more useful and interesting by signing up to contribute in the future or by suggesting a Wikipedia article.
- Since Sam and I are friends on FB I can see her activity related to Baker McKenzie…
- How are Places created? Many locations have automatically been imported to the Places application. If there is no data available in your current location, you can create a new pl...Many locations have automatically been imported to the Places application. If there is no data available in your current location, you can create a new place from your phone.
- Here you can see the people who work at Baker McKenzie that have the company listed as their Word location…This associates the Individual with the Company – so you’ll see the profile pics associated with those people as well.Hint – Social Media Policy…
- How are Pages different from groups? Which one should I create? Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed...Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone. Other differences include:PagesPrivacy: Page information and posts are public and generally available to everyone on Facebook.Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.GroupsPrivacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.
- How do I claim a place for my business on Facebook? Search for your business name via the Facebook Search bar. If a place for your business already exists, click on it. If a place for your business does no...Search for your business name via the Facebook Search bar. If a place for your business already exists, click on it. If a place for your business does not yet exist, you’ll need to visit the business's physical location with your mobile phone and create a place for it.Once you find your business's place, click the link at the bottom left of that says "Is this your business?" You will be directed to a claiming flow. We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. If your claim is confirmed, you will be able to admin your business's place on Facebook. Why should I claim my place on Facebook? By claiming your place you can manage your place’s address, contact information, business hours, profile picture, admins and other settings. By claiming your place you can manage your place’s address, contact information, business hours, profile picture, admins and other settings.
- This is the best option if you don’t want to create a Facebook business page for your firm – we’ll get to that later.Monitor what people are saying.Look for negative mentions and talk to the culprits
- This is the best option if you don’t want to create a Facebook business page for your firm – we’ll get to that later.Monitor what people are saying.Look for negative mentions and talk to the culpritsWhat is a Facebook Page? Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to conne...Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles (timelines), Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond. You can create and manage a Facebook Page for your organization from your personal account. Click here to begin. Please note that only the official representative of an organization, business, celebrity, or band is permitted to create a Page.
- Things to note: Pages must have identical names to be mergedAdministrators can only merge 5 pages at a timeIf the merge is approved, Facebook will take the fans and check-ins from duplicate pages and carry them over. No other content is carried over.All you need to do is visit a community Page that has used your brand name and click on the link at the bottom which states “Is This Your Page?” Mergers take a couple days, even up to 1 weekPlease note we will have a separate webinar on how to create effective and engaging Facebook pages. I have two Facebook Pages or Places for the same thing. Can I merge them?Yes, you can merge duplicate Pages and Places. Please note you will only be able to merge the Page or Place with fewer likes into the one with more likes....Yes, you can merge duplicate Pages and Places. Please note you will only be able to merge the Page or Place with fewer likes into the one with more likes. To do so: Go to the Page or Place with the most likes. This will be the one you'll keep.Click the Edit Page button in the top right corner.From the left sidebar, select Resources.Click the Merge duplicate Pages link. This link will only appear if you admin two Pages with similar names.A dialogue will show Pages and Places you admin that qualify to be merged. Select the Page(s) you wish to merge. If you're merging a Place and a Page, they must have the same address information.Please note: The Page or Place with fewer likes will be removed from Facebook and you will not be able to unmerge them.