1.
FMP Audience Profiling
Sam Gregory-Haigh

2.
Target Audience
• My target audience is mainly Bury FC fans and
my secondary target audience is fans from
other teams in League 1. From my primary
research I have found that 4/6 want a new
stadium, but some fans feel that the current
stadium is too close to their hearts.

3.
Quantitative Research
• Quantitative research refers to the systematic empirical
investigation of social phenomena via statistical,
mathematical or computational techniques. The objective
of quantitative research is to develop and employ
mathematical models, theories and/or hypotheses
pertaining to phenomena. The process of measurement is
central to quantitative research because it provides the
fundamental connection between empirical observation
and mathematical expression of quantitative relationships.
Quantitative data is any data that is in numerical form such
as statistics, percentages, etc.
http://en.wikipedia.org/wiki/Quantitative_research

4.
Qualitative Research
• Qualitative research is a method of inquiry
employed in many different academic disciplines,
traditionally in the social sciences, but also in
market research and further contexts. Qualitative
researchers aim to gather an in-depth
understanding of human behaviour and the
reasons that govern such behaviour. The
qualitative method investigates the why and how
of decision making, not just what, where, when.
Hence, smaller but focused samples are more
often needed than large samples.
http://en.wikipedia.org/wiki/Qualitative_research

5.
Audience Profiling
• Audience Profiling Audience Profiling is a task
all media institutions need to perform when
creating a new product to launch onto the
market be it a magazine, film, album, website
etc. When defining an audience, factors that
must be considered include: Age, Gender, Race and
Sexuality, Education, Occupation, Annual Income, Disposable
Income, Current Lifestyle/ Aspirational or Desired Lifestyle, Culture,
Media Interests, Buying Habits, Loyalty to Brands.
http://www.slideshare.net/leannacatherina/audience-profiling-powerpoint

6.
Demographics
• Demographics are the quantifiable statistics of
a given population. Demographics is also used
to identify the study of quantifiable subsets
within a given population which characterize
that population at a specific point in time.
• These types of data are used widely in public
opinion polling and marketing.
http://en.wikipedia.org/wiki/Demographics

7.
Psychographics
• Psychographics is the study of
personality, values, attitudes, interests, and
lifestyles. Because this area of research
focuses on interests, activities, and
opinions, psychographic factors are also called
IAO variables. Psychographic studies of
individuals or communities can be valuable in
the fields of marketing, demographics, opinion
research, futuring, and social research in
general.
http://en.wikipedia.org/wiki/Psychographic