The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ Contents: design principles and drivers

1. — www.nordkapp.fi
— @Nordkapp
Strategy & Experience Design
ITP 2011
Aalto University School of Economics
Sami Niemelä
Creative Director,Nordkapp
sami.niemela@gmail.com
@samin
03
Thursday, June 9, 2011

2. http://vimeo.com/8217311
Mag+
Thursday, June 9, 2011

3. http://vimeo.com/8217311
Mag+
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4. Design
Principles
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5. Thursday, June 9, 2011

6. TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS
User data &
individual drivers
User 1
User 2
User 3
User 4
Design principles
D1
D2
D3
D4
D5
D6
D7
Clustering
Business & enviroment
Analysis &
selection
Scenarios &
Concepts
C1
C2
C3
Fulfilling
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7. Design for people,
not the system.
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8. Thursday, June 9, 2011

9. Thursday, June 9, 2011

10. A Design Principle is a high-level
concept that guides your desing
process.It sets a direction and a
goal to reach out to.
e.g.“Support one hand use”
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11. Design Drivers are more persona-
based,and make your work tick by
setting the tone of your daily
decisions
e.g.“Simplicity”
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12. TitleText
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13. Draw a concept map of your
persona’s main possible drivers
30MINUTES
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14. Thursday, June 9, 2011

15. On a sheets of flipboard paper,
sketch as many tentative
principles as you can.Write them
into a short and concise sentence.
45MINUTES
Thursday, June 9, 2011

16. Of previous list,pick your final
design principles (apprx 3-7)
15MINUTES
WHERE?
sami.niemela@gmail.com
w/ title“SED Principles and Drivers”
print out a copy for thursday,hang it on the wall.
Thursday, June 9, 2011

17. DESIGN PRINCIPLES
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18. Customer
Journeys
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19. Journeys consist of touchpoints,
moments of interaction along the
way
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20. TOUCHPOINTS
http://kipworks.com/upmc_holisticbook.pdf
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21. SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE …
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22. PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEAR
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23. Scenario is a series of touchpoints,
a flow put into a context.
e.g.“Lisa applies for a new drivers licence.”
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24. Let’s practice;
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25. What are they key touchpoints
for your personas along their
journey?
45MINUTES
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26. http://www.servicedesigntools.org/tools/8
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27. Document your work: personas,
design principles and touchpoints.
FRIHOMEWORK
WHERE?
sami.niemela@gmail.com
w/ title“GROUPNAME Persona ”
print out a copy,hang it on the wall.
Thursday, June 9, 2011

28. Q&A!
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29. The End—
see you tomorrow at 10 am
Thursday, June 9, 2011