Samir Bouazzi

Tunis, Tunisia

Directeur Technique

If you don't make mistakes, you're not working on hard enough problems. And that's a big mistake My real name is Samir Bouazzi, and I make my living by helping people have ideas. Many people I've worked with consider themselves to be intelligent, well educated, and open to new ways of working, yet when they are faced with the prospect of having to generate new ideas, they say with resignation, 'Oh, I'm not creative.' Creative people have new ideas all the time, right? New concepts spring fully formed from their heads with ease. 'I can't do that!' people insist. Why is the creative process such a mystery? Why are we so quick to believe that creativity is magical, a talent that very f