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Word of Mouth Marketing <ul><li>WOMM: Branding 2.0 & Social Media

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Word of Mouth Marketing WOMM: Umbrella term Buzz marketing Viral marketing Influencer marketing Evangelist marketing Turning most loyal customers into citizen marketers Street marketing Interacting at popular offline places like Buzz Oven Stealth marketing Source: Justin Kirby, & Paul Marsden (2006). Connected marketing . Oxford, UK: Butterworth-Heinemann. 198 YouTube Buzz Oven Bree http://managementchords.blogspot.com

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