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Corporate strategy


                            What businesses are we in?

                            How do we enter or exit?




              Business                           Business                        Business
              strategy                           strategy                        strategy

                              Strategies relevant to a particular area



             SBU                                 SBU                              SBU


                                          Functional strategies




Operations          Marketing                 HRM                        IT/IS              Finance

   1. Capacity           1. Orientation          1.    Recruitment          1. Systems         1. Sources
   2. Process            2. Marketing            2.    Selection            2. technology      2. Uses
      technology            mix                  3.    HRD                  3. Management
   3. Work flows         3. Product              4.    Appraisal
   4. Quality               planning             5.    Reward
   5. Outsourcin         4. Mkt inf
      g                  5. Segmentati
                            on

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Corporate+strategy

  • 1. Corporate strategy What businesses are we in? How do we enter or exit? Business Business Business strategy strategy strategy Strategies relevant to a particular area SBU SBU SBU Functional strategies Operations Marketing HRM IT/IS Finance 1. Capacity 1. Orientation 1. Recruitment 1. Systems 1. Sources 2. Process 2. Marketing 2. Selection 2. technology 2. Uses technology mix 3. HRD 3. Management 3. Work flows 3. Product 4. Appraisal 4. Quality planning 5. Reward 5. Outsourcin 4. Mkt inf g 5. Segmentati on