Original article published on LinkedIn: http://bit.ly/1JTs2Rj Why does it matter that a toaster can talk to the fridge? Why should objects in your office know where you are, and when you might need them? They may seem trite, but these are more than just philosophical questions. They are the meat of the matter when it comes to the Internet of Things (IoT). And as an innovator, I have to have answers to such questions from my peers in the marketing community, and I need to communicate who are the leaders in the field.