2. History Orkut was founded by OrkutBüyükköktenin January 24 2004 .Later acquired by google. Orkut is famous in Brazil (50.6%) and India (20.4%) Facebook was founded by Mark Zuckerberg in 2004 at Harvard university as a on-line network to connect with friends. Facebook transformed as a platform where programmers can create applications on it,Today there are 800,000 developers around the word.
5. Why people leave orkut and migrate to Facebook? Privacy Networking restricted Design Tags in photos Pluggins & Social Gaming Virtual Gifts Feeds of activities Status History of friendships
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7. How Orkut can defend its market share? Increase more application capability. Re-design the site with more of end user customization (Market Mixing). Enhance the privacy and security of the profiles created by the end users. Increase further end-user touch points and emotional quotients like Virtual gifts. Implementing Social gammings. Marketplace:One can add pictures to the articles that are selling, see the products of their friends and look into other networks. One can also make a list of things they want to buy. Implementing few regional languages depending on the geographical market like Hindi for Indian users.
8. Thank You Open to queries? Ref: ComScore media metrix orkut-guide.blogspot.com cybergyaan.blogspot.com