1. Created By : Samraat Kakkar
Twitter : @samraatkakkar
Traditional
Impact on media
Social
Business objectives
Impact on Target Audience
Impact on Business Objectives
Lead Generation
Sales Emerging Trends
Competition
Blog content
Blogs Integrated Campaigns
Comments
Digital Campaigns
Twitter
Influencer Engagement
User feeds Marketing & PR
Facebook Outreach
Page feeds Organizational Functions
Trends Identification
Video uploaded
Youtube Competition Mapping
Comments
Existing
Forums Employee Management
HR Old
Real time
Discussion Boards Owned Content
listening
Recruitment Campaigns
Flickr
Announcing Results
Investor
Pinterest
Relations
Connecting with analysts / FII /
Four Square
Mobile networks Blog content
Path Blogs
Comments
User feeds
Linkedin Twitter
Discussions
User feeds
Owned Content Facebook
Page feeds
Socail Conversations
Real time Video uploaded
listening
Blog content Youtube
Blogs Comments
Comments
Real time
Forums
listening
Twitter
Discussion Boards
User feeds
Facebook Flickr
Page feeds
Pinterest
Video uploaded
Youtube Four Square
Comments Mobile networks
Path
Forums
User feeds
Real time
Discussion Boards Socail Conversations Linkedin
listening
Discussions
Flickr
Predictive Analysis
Pinterest
Semantic Analysis
Four Square
Mobile networks Importance
Path
Reach
User feeds
Linkedin Spread
Discussions
Brand Loyalty
Owned Content Social Network Analysis
Sentiment
Socail Conversations
Time Based
Sales
Geo Based
Marketing & PR Analysis
Topical Analysis
Investor Relations
Importance
HR System Generated Tagging
Reach
Uncategorized Data
Process flow Social Media Spread
Manual Tagging Command Centre
Brand Loyalty
Competition Comments Analysis
Sentiment
Hourly
Time Based
Daily
Geo Based
Weekly
Topical Analysis
Monthly
Trends Early Signs
Definition of Trends
Advocates
Platform Specific
Badvocates
Overall Trends
Role Escalation
Competition Crisis Management
Engagement Matrix
Hourly
Roles & Responsibility
Daily
Potential Reach & Spread
Weekly
Roles & Responsibilities
Monthly Influencers
Platform
Definition of Influencer
Online Persona
Platform Specific
Ferq of engagement
Overall Influencers Influencer identification
Quality of engagement
Platform specific
Networks
Time based
Brand Orientation
Influencer based
Campaigns
Content based
Product / Services Buzz
Engagement
Corporate
Viral Factor Competiton Mapping
Employees
Response
Engagement Rates
Comments
Responsive Rates
Overlay between
Analytics
various metrics Proactive
Velocity Reactive
Reach Content Strategy
New / Churn Checks and measures
Competition Frequency
Competition Organizational
Lead Generation C Suite
Functional
Psychometric Profiling Persona Definition
Share of voice Engagement Social media identities
Login Current
Content Update Customers Past
Engagement
Console
Social Media Platforms Future
Interactions Current
Employees Past
Future
Influencers
Financial Community
Inquiry
Lead Generation Connecting with the decision maker
Sales collateral