Server Log Files & Technical SEO Audits: What You Need to Know

Samuel Scott
Samuel ScottThe Promotion Fix columnist en The Drum
Server Log Files & Technical SEO Audits: What You Need to Know
that Google’s data can be
wrong?
WHAT IF I TOLD YOU…
What Google Says
662 page requests
What’s Actually in Server Logs
546 page requests!
What is Log Data?
What’s Actually in Server Logs
The ELK Stack
Visualizing Server Log Data
system administration
monitoring
troubleshooting
DevOps
QA
IoT
business analysis
product management
customer success
customer support
technical SEO
security and compliance
Why Do Log Analysis?
A Server Log Entry
A Server Log File
What to Check
• Bot crawl volume
• Response code errors
• Temporary redirect
• Bot crawl priority
• Last crawl date
• Crawl budget waste
Bot Crawl Volume
Response Code Errors
Temporary Redirects
Crawl Priorities
Last Crawl Date
Crawl Waste
Crawl Waste
Resources
• Introductions to Apache, IIS, NGINX, and Windows server log analysis
• Tutorials on Elasticsearch, Logstash, and Kibana (the open source
ELK Stack)
• ELK Apps for Apache, IIS, NGINX, and Windows servers
• The Complete Guide to the ELK Stack
• Log Analysis in AWS Environments with the ELK Stack
• Log Analysis for Technical SEO (my Moz essay)
Server Log Files & Technical SEO Audits: What You Need to Know
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