2. Cultural Movement
The crux of the challenge
How can we get people to speed in a safe way.
The inctiters who fan the flam
Speed lovers 17-30
They love cars, speed and challenges.
They gather in the cardecorate, gas station and modified cars workshop. ( Start here)
Spark
Do your hobby in a safe way. (When they were asked why you speed? they said” It’s
a hobby .” They think it’s fun to speed)
Talk values
- Every 40 minuites someone dies because of the speed.
- Speed becomes a major reason for car accident in Saudi Arabia.
- People between 17-30 love cars, speed and challenges.
- A large number of Saudi people have Hondas car especially civic and accord. They
love this brand because it is cheaper than other brands. Also, it looks sport and
speed lovers love that.
- Scholars relegion consider that speed is suicide.
Solution:
Honda company will offer a race track equipped with the best tools to make racers
safe.
3. because of car accidents,
a person dies every 40 minutes.
4. The number is growing up
2001
2001
2003
2004
2009
4100 died
4200 died
4300 died
5200 died
6485 died
Future expected to reach 9602 deaths in 2019
The number of deathes from every hundred
thousand
Saudi Arabia 50
Afghanistan 45
egypt 40 deaths
5. Eritrea 38
America 15
Italy 9
How much is economic losses each year?
8,000,000,00 $ every year. Future expected to reach 50,666,666,666 $ in 2014
6. There is an or an every 15 minutes and
every 2 minutes.
Every 10 30 are used for
The road of death
Speed is 80 % of the car accident.
7. Speed lovers
People between 17 - 30
Cars, Speed, challenges lovers.
They gather in the cardecorate, gas station and modified cars
workshop.
Solution
Speed under control
Honda company will offer a race track equipped with the best tools to make
racers safe.
8. Observation
What did I observe?
I observed students in Mac Lab which is located in the
fourth floor at 180 Montgomery street.
Why did I observe the students in the Mac Lab?
Because I wanted to see if there is any similarity in their behav-
What did I find?
Even the students are from different parts of the world, they
almost act the same when they use the computers to work.
I hope you enjoy the video.
https://www.youtube.com/watch?v=r8lohS__U6A
9. Habit
The wearable idea
introduction:
Facing the qiblah is one of the conditions of prayer being valid. Every worship-
per has to make sure he faces the qiblah in his prayer, and strive to make sure
he is facing in the right direction, whether by means of natural signs or using a
why we need the waerable?
Because many Muslim students always get confused in the right direcation when
they have to pary, I thought of idea to make them sure about the exact direction
Target audience:
Muslim students at United State. They spend a lot of time outside studying at
school or doing activities. They usually don’t carry the cellphone charger be-
On friday, I don’t
have enough time to
come back home to
chang my clothes
after pary and go to
play soccer.
Routine
Going to pray and
come back home
to wear the sport
uniform and go to
the soccer field.
+
Save time and
enjoy playing
12. Segmentation #1
1- Healthy
2- Careless
3- Moody
Healthy:
These people are more likely to care
about their health.
“ we drink an orange juice everyday
before we go to school.”
13. Careless:
This group are more likely to drink Soda
everyday in evey meal.
“We can’t stop drinking soda, We love
it.”
Moody:
They are more likely to drink arabic
coffee, and everyday they drink it in
the morning and evening.
“It puts us in the a good mood.”
15. The strong connection:
Family are more likely to sit in the middle, which has
more sets, so they can be close to each other during the
flight and watch their kids.
“We love to enjoy our time together.”
Sleepyhead
People who like to sit next to the window are
more likely to sleep for many hours than other
people because they love sleeping. They also
don’t want anyone to bother them. Sometimes,
they love to see the beautiful seen behind the
window.
“ I love to sleep for long time, so I sit next to
the window.”
16. Quite
Older people are more likely to sit on
the chair, which is close to aisle be-
cause they use the bathroom a lot or
they need to walk to refresh the circula-
tion. They usually aren’t talk a lot.
“They use the bathroom many times
when they in the airplane.”
Social:
This people are more likely to sit in a
group such as friends. They talk a lot.
“Friends are always friends no mat-
ter how far you have to travel back in
time.”
17. Customer Journey
I saw an old lady walking with her son. I remembered my mother. I
missed her a lot. I thought immediately to make a reservation to go to
see her in my next vacation.
What should I do
to get a ticket?
if I enjoyed the trip and Liked the
service
if I didn’t enjoy the trip
I will ask my friend because he travels a lot
Ifoundseveralwebsitesthatsells
cheapticketsbutI’mnotsure
whatthebest
I will google to find the best website that might has dicount.
He recommends cheap airline ticket because in
this website mostly you get a discount on your
ticket.
I usually book on three ailrlines which are
Emirates Airlines, French airlines and lufthansa
airlines.
Based on my experience I feel comfortable with booking with
Emirates Airlines because it’s almost a direct flight and it’s
convenient.
But which Airlines I will choose this time!
I book with Emirates
Iwillchangetheflightnexttime
Iwillchoosethisairlinesagaing
