The document discusses how mobile communication can improve healthcare. It describes how smartphones are ubiquitous, multi-purpose devices that allow constant connectivity. The DT Consumer Health approach involves selling health monitoring devices through DT sales channels and developing partner and own applications. Key to success is changing behavior and making health a lifestyle by offering personal value, services over products, and an integrated system centered on the patient with convenience, goals, feedback and social support.

1. MEDICA Health IT Forum 2012
Why mobile communication in healthcare makes a
difference
Sandra Hoyer
Vice President Consumer Health
Düsseldorf, 16.11.2012
Confidential 15.11.2012 1

2. Why mobile Communication & Smartphones introduscing a New Area
Ubiquity of mobile phones
Multi Purpose Devices
Always connected & close to hand
WIFI
Bluetooth
Camera/Lens
Mircophone
Compass
Intimate connection with the mobile phone GPS
Accerlerometer
Light
Health – VitaScore. Project Status Redesign. Confidential 16.11.2012 2

3. Tracking Health Information and encouraging physical activity in a smart way.
Health – VitaScore. Project Status Redesign. Confidential 16.11.2012 3

4. DT Consumer Health Approach .
Strategy and target picture.
Hardware Layer Hardware Portfolio
Sales of attractive mHealth devices
Distribution Modell
via DT sales channels. Bundling with
mobile products
Application Layer
Application Layer Partnering and own products
Portals and mobile apps offerings in
cooperation with partners for several
mobile and online use cases
VitaScore
Data Layer Core Business
DT core business: Personal Health
Cloud solution for consumers to
integrate and manage all your health
and fitness data
= DTAG VitaScore (Draft of Entry Icon)
Confidential 15.11.2012 4

5. mHealth for consumers - how to change the game and make a difference.
Turn health into lifestyle and fun
Offer services not only products
Generate personal value to the customer
Confidential

6. Besides technical solution changing behavior is the main challenge to create a successful solution
Health – VitaScore. Project Status Redesign.
Confidential 15.11.2012 6

7. Example for diabetes . The Patient centered in an integrated easy to use system.
Key Elements
Konzept
Health insurer
 Convenience Portals and apps Self-Monitoring
 Individual Goal setting
 „Baby Steps“
Permission for approval
 Interactivity/Feedback
Measurement
 Mobility Diabetes advisor
 Real Life
 Social Community Feedbackloop
 Fun
 Incentives Relatives/ friends
 Integrated concept Connectable HW Server
Portal
Datenfluss
Data flow
Confidential 7 11/15/2012