2. Online advertisement is an act of publicizing any venture by the use of the internet that
imparts marketing strategies to draw in their customers. This includes promotional texts on
blogs, search engine results, Ad servers and advertising networks including e-mail spam.
Enhancing Return on Investment:
The most striking feature of online advertisement is its quick processing.
The respective information can be put into promotion as needed devoid of the restrictions
of landscapes and time. To add to it, this technique also enhances the producer’s
investment. It enables the practice of customization of the content and websites. This in
turn allows the ads to be displayed on particular websites or along sides of search results.
Market for Online Advertising:
The compatibility of the internet use is expanding day by day. This is
attracting the willing customers to the advertisements on a larger stature. Online
advertisement serves the buyer the ability to check out the product thereby offering them
complete control over it. It also provides variety of animations. A recent study shows that
US spends almost $34.5 million on internet advertising. Thus this system is on its bacterial
spree generating satisfactory revenue.

3. Online advertisement can also be formatted to digital promotion. It collaborates with
television industry and uses digital means to advertise fresh shows on most visited
venues. This resource of off-air publicity of the television world makes digital hub crucial
to the web site advertisement. The sci-fi network went in to house a recap episode of a
particular show on the online game stations. This helped the users to get familiar with the
serial if they were not. The CBS network proposed Bluetooth-activated cell phones to
download a short clip of a show without the usage of the internet links. These
unconventional ways of viewing ensures a great scope for the beneficiary audiences and
enable mingling with the linear viewers.
Common ways to deal in online advertisement are the cost per mile
(CPM), cost per click (CPC) and the cost per action (CPA). CPM is when the producers
make payment on the account of exposure of a particular message of their product. CPC
comes into action when pay is done when the users click on the listing. The payment is
done not for the listing but on the number of times the click is made. CPA is based on
affiliate marketing strategies. The entire risk of running the advertisement lies in the
hands of the publisher. The payment is done when a complete transaction or purchase of
the product is ensured.

4. The harbor of online advertising has huge effect on the firewall of privacy. The banner
pictures and the involvement of other groups help to keep track of the browsing sites of the
users. There is also a section where this system is judged to be illegal. This is when the
external applications modify the format or settings of the home system. These applications
are termed as Spyware.
A marketing business is easy to advent but a tough climb to make it bloom. The online
advertising serves as one the best means to flourish the sale of a product.