PRODUCT PORTFOLIO: 2 INNER WEAR & SLEEPWEAR Innerwear Sector: A. Undergarments; as Brief, boxer and trunk B. Vest section; Round neck vest C. Sleepwear – Pyjama is also a recommended product

1. 1
PRODUCT & PRICING STRATEGY | innerwear
PRODUCTPORTFOLIO: 2
INNER WEAR & SLEEPWEAR
UNDERWEAR
 Briefs 4 Products
 Boxers 4 Products
 Trunks 2 Products
VESTS
 Round NeckVests - 1 Products
 V NeckVests - 1 Products
SLEEPWEAR
 Pyjamas - 2 Products
 NightSuits - 1 Products
Innerwear Sector:
A. Undergarments;as Brief, boxer andtrunk
B. Vest section;Roundneck vest
C. Sleepwear –Pyjama is alsoa recommendedproduct
Underwe
ar
66%
Vests
18%
Sleepwea
r
16%
Inner Wear & Sleepwear
Briefs
41%
Boxers
40%
Trunks
19%
Underwear

2. 2
PRODUCT & PRICING STRATEGY | innerwear
UNDERWEAR
Preferred Price Range isRs.249 to 500/-
Available: Price Range Rs.111 – 3555/-
SolidandPrintedBriefs
Round
Neck
Vests
(134)
99%
V Neck
Vests (2)
1%
Vests
Pyjamas
(101)
81%
Night
Suits (24)
19%
Sleepwear
0 100 200 300 400 500
Below Rs. 500 (433)
Rs. 500 - Rs. 999 (186)
Rs. 1000 - Rs. 1499 (102)
Above Rs. 1499 (48)
Enter a Price Range
PRICE- BRIEF
0
50
100
150
200
250
300
350
400
Solid Printed Checked Striped
STYLE

3. 3
PRODUCT & PRICING STRATEGY | innerwear
For Underwear,100% Cotton,CottonStretch,CottonBlendsare preferredandrecommended.
Top Brands active inMarket:
0 10 20 30 40 50 60 70 80 90
Black (73)
Grey (45)
Navy Blue (23)
Purple (4)
Blue (65)
Pink (5)
Red (25)
Maroon (4)
Coffee (2)
Brown (6)
Yellow (12)
Orange (5)
Olive (3)
Green (31)
White (76)
Beige (3)
Multi- Cut & Sew (42)
Printed & Stripes (82)
COLORS - BRIEF
0
50
100
150
200
250
300
350
Cotton
(295)
Stretch
(124)
Blended
(59)
Polyester
Lycra (3)
Nylon Lycra
(2)
Comed
Cotton (2)
Polyester
(1)
FABRIC
Series1 Series2

4. 4
PRODUCT & PRICING STRATEGY | innerwear
0 10 20 30 40 50 60 70
Calvin Klein Underwear (59)
Hanes (41)
KILLER (36)
Blotch (1)
Classic Polo (9)
Crusoe (27)
Flying Machine (20)
Gabi Life (17)
Hanes (41)
Jack & Jones (27)
KILLER (36)
Parx (12)
Playboy (1)
Punch (36)
Riot Jeans (12)
Sdl By Sweet Dreams (15)
U.S. Polo Assn. (12)
Wear Your Opinion (4)
Top Brands

5. 5
PRODUCT & PRICING STRATEGY | innerwear
INNERWEAR & SLEEPWEAR
VESTS
Available PriceRange Rs. 175 - 2499
PreferredPrice range Rs.175 - 500
White,GreyMélange,Black,blue,redandmulti-colourcut& sew ispreferred.
0 20 40 60 80 100
Below Rs. 500 (81)
Rs. 500 - Rs. 999 (28)
Rs. 1000 - Rs. 1999 (17)
Above Rs. 1999 (10)
PRICE- VEST
0
5
10
15
20
25
30
35
40
45
COLOUR - VEST

6. 6
PRODUCT & PRICING STRATEGY | innerwear
INNERWEAR & SLEEPWEAR
SLEEPWEAR
Pajamas’bottoms& NightSuitsare twodistantstyleshavingdemandinIndia.StylesPajamabottomsis
mostpreferredasnightwear,Pajamabottomsinwovenorknittedfabricis anadvisable product.
Comparatively lessbrandsofferinginthe sector.
Pricing:
Available PriceRange Rs.449 - Rs.2490
PreferedPrice range - Rs.449 to Rs.999
0
5
10
15
20
25
Pyjama Bottom -Colour
0 20 40 60 80 100
Below Rs. 500 (5)
Rs. 500 - Rs. 999 (86)
Rs. 1000 - Rs. 1499 (25)
Above Rs. 1499 (9)
Pyjama Bottom - Pricing

7. 7
PRODUCT & PRICING STRATEGY | innerwear
70
10 8 7 6 2 6 2 1
10 8 4 1
7 4 5 3
70
2
0
10
20
30
40
50
60
70
80
Sleepwear - Top Brands