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CASE STUDY :
COMPANY FACTS

 Established: 1886


 The Coca-Cola Company is the world’s largest
 beverage company, refreshing consumers with nearly
 500 sparkling brands.

 Ranking: The company owns 4 of the world’s top 5
 nonalcoholic sparkling beverage brands:
 Coca-Cola, Diet Coke, Sprite and Fanta.

 Consumer Servings (per day): 1.6 billion
Economic Profile


 Operating cash flow grew 8% to $8.2 billion.


 Unit case volume grew 3% to 24.4 billion unit cases
 worldwide

 More than 70% of its net operating revenues and
 more than 75% of its unit case volume were
 generated outside of North America.
                  (As of Dec’2009)
The product life cycle
Steps Towards Sustainability
Ingredients



• Developing indigenous raw materials base
 (On the lines of Reliance Industries).

 Support third-party scientific research to advance
 its knowledge of ingredients
Packaging And Manufacturing




• Remodeling the bottles such that the volume
 capacity remains same while the raw materials used
 reduces considerably
 Thus, reduction in the requirement of the raw
 material corresponds with the reduction in the
 energy used for manufacturing the bottles.

 The fuel consumption per unit of product also
 reduces

 Consequently reduces emissions during
 transportation
 Emphasis on use PET(polyethylene terephthalate )
 bottles replacing glass as PET is: lightweight,
 shatter-resistant and resealable plastic bottles,
 together with high recyclability
DISTRIBUTION




 To minimize fuel consumption, use a computer
 software for planning the routes of delivery vehicles.
 This provides optimum route selection saving
 time, costs and fuel consumption.

 Giving preference to distributors that use low
 emission technologies in the transportation.
REFRIGIRATION


 Minimize leakage to the atmosphere at all of the
 facilities with the use of refrigerant recovery systems
 during maintenance and repair of the refrigerant
 containing equipment.

 Increased use of renewable energy sources for
 refrigeration purposes
 Wherever possible substitute CFCs with HFC134a
 which is a widely accepted alternative for CFCs and
 has zero ozone depleting potential.




                                         HFC 134a
RECYCLING

       Product material recycle

 Active participation around the world providing
 funding to help establish and grow effective recovery
 systems to ensure the valuable materials used in the
 packaging are recovered and used again thereby
 reducing the waste produced.

 Involve consumers in process of recycling by
 providing incentives.
 Sharing excess recycled plastic with other industries
 and manufacturing new products in J.V. which will
 result in :

 Reducing the waste and introducing the trend of
 recycling into other industries.
COMMUNITY DEVELOPMENT

 Foster sustainable communities through economic
 development, philanthropy and the creation of
 economic and social opportunities, thus encouraging
 inclusive growth of the community.

 Impetus to WOMEN EMPOWERMENT which will
 result in increased awareness in every household.

 No direct marketing beverages to children younger
 than the age of 12.
RAJEEV IRNY
SANJEEV IRNY
SURAJ PATIL

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case study: Coca-cola going green

  • 2. COMPANY FACTS  Established: 1886  The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling brands.  Ranking: The company owns 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.  Consumer Servings (per day): 1.6 billion
  • 3. Economic Profile  Operating cash flow grew 8% to $8.2 billion.  Unit case volume grew 3% to 24.4 billion unit cases worldwide  More than 70% of its net operating revenues and more than 75% of its unit case volume were generated outside of North America. (As of Dec’2009)
  • 6. Ingredients • Developing indigenous raw materials base (On the lines of Reliance Industries).  Support third-party scientific research to advance its knowledge of ingredients
  • 7. Packaging And Manufacturing • Remodeling the bottles such that the volume capacity remains same while the raw materials used reduces considerably
  • 8.  Thus, reduction in the requirement of the raw material corresponds with the reduction in the energy used for manufacturing the bottles.  The fuel consumption per unit of product also reduces  Consequently reduces emissions during transportation
  • 9.  Emphasis on use PET(polyethylene terephthalate ) bottles replacing glass as PET is: lightweight, shatter-resistant and resealable plastic bottles, together with high recyclability
  • 10. DISTRIBUTION  To minimize fuel consumption, use a computer software for planning the routes of delivery vehicles. This provides optimum route selection saving time, costs and fuel consumption.  Giving preference to distributors that use low emission technologies in the transportation.
  • 11. REFRIGIRATION  Minimize leakage to the atmosphere at all of the facilities with the use of refrigerant recovery systems during maintenance and repair of the refrigerant containing equipment.  Increased use of renewable energy sources for refrigeration purposes
  • 12.  Wherever possible substitute CFCs with HFC134a which is a widely accepted alternative for CFCs and has zero ozone depleting potential. HFC 134a
  • 13. RECYCLING Product material recycle  Active participation around the world providing funding to help establish and grow effective recovery systems to ensure the valuable materials used in the packaging are recovered and used again thereby reducing the waste produced.  Involve consumers in process of recycling by providing incentives.
  • 14.  Sharing excess recycled plastic with other industries and manufacturing new products in J.V. which will result in :  Reducing the waste and introducing the trend of recycling into other industries.
  • 15. COMMUNITY DEVELOPMENT  Foster sustainable communities through economic development, philanthropy and the creation of economic and social opportunities, thus encouraging inclusive growth of the community.  Impetus to WOMEN EMPOWERMENT which will result in increased awareness in every household.  No direct marketing beverages to children younger than the age of 12.