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and what sales volume and profit margins they can how the distributors can best promote it 53) which of the following is a key trend affectin 52) identify the incorrect statement about sales p such as autobytel.com and edmunds.com what is the responsibility of consumers to use it? have extensive information about the prices of new but should not feel a responsibility to do so. d. 57) many internet sites 56) the future poses many challenges for marketing 55) which of the following statements about ethica don't fix it." b. "i try to place myself in the p 54) which of the following statements does not ind if it ain't broke 51) a _____ is a market with very similar needs an this is an example of: a. market development b. 50) when a company grows globally 49) which of the following is not a trend affectin and is counting on promotion and minor product dif inc. (qci) defined five submarkets within its broa 48) quality ceramic qci decided not to offer each of the submarkets a it selected two submarkets whose needs are fairly 47) which of the following statements about positi 46) positioning analysis a. helps managers unders canyonlands is budgeting 2% of its estimated sales the marketing manager is having his sales force ca 45) the canyonlands corporation is introducing a n inc.—a producer of luggage—is planning to intr the unique features of the new luggage 44) american tourister direct response from specific target customers. d 43) integrated direct-response promotion: a. is n liza gets a phone call just as a commercial is sta 42) while watching a television program the telephone call is an example of: a. encoding. so she pays no attention to the commercial. in ter 41) sgca is having a sales contest to encourage re 40) price reductions given to channel members to e 39) cargill although several competitors have come out with re inc. is finally earning a profit on the unique pro 38) during the market introduction stage of the pr 37) an industry's sales have leveled off and profi but a new one entered recently. firms in the indus 36) the product life cycle: a. describes the stag 35) the product life cycle has four stages. which 34) which of the following is a demographic segmen 33) the first step in market segmentation should b 32) ______________ is the process of naming broad 31) which is the first step in market segmentation