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Ad network basis for FREE

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Ad network basis for FREE

  1. 1. Ad Network basic for FREE!A short thought and research on…WHAT is ad network?,HOW does ad network work?, andWHY to work with Ad Network?
  2. 2. Ad Network Overview What? How? Why? Find it out for FREE …
  3. 3. WHAT?
  4. 4. Money Client Publishers Think
  5. 5. Place ads on multiple New media channel for Website audience reaching Sales Immediately Advertisers Think
  6. 6. What is ad network? Basic model Sell Buy Ad Network Advertisers Publishers
  7. 7. HOW?
  8. 8. The Long Tail has Grown Focused Content sitesUnique users Travel Autos Technology Men Top Portals Portal Inventory Content rich inventory Small sites, blogs Inventory Ranking
  9. 9. How does ad network do? Ad Network Categorized by Publishers Demographic Advertisers (e.g. Men, Women, Tee ns) Categorize by Auto Content Type (i.e. News, Sports, Tec h) Sports
  10. 10. Types of ad network • Representative Network • Blind Network • Vertical Network • and more ….
  11. 11. WHY?
  12. 12. Publisher 1. Why should you join? 2. Ad Network Selection Checklist
  13. 13. 1. Why should you join? Monetizing your (remnant) inventory Reach out to agencies and advertisers
  14. 14. 2. AD NETWORK SELECTION CHECKLIST FOR PUBLISHERs• Recommendations (Reliability and Credibility)• Advertiser ads quality and ads control ability• Placement Requirement• Compensation (CPM/CPC/CPA)• House Ads and Remnant Space• Payment terms and method• Stats and Tracking• Channel conflict (Report, Data, …)
  15. 15. Advertiser 1. Why should I work with an ad network? 2. Ad Network Selection Checklist
  16. 16. 1. Why should I work with them? Source: Collective Media Ad Network Study 2010
  17. 17. Inventory quality and targetingtechnology will continue tobecome common as top-tier adnetworks rise above the rest. Source: Collective Media Ad Network Study 2010
  18. 18. 2. Ad Network Selection Checklist for Advertisers • Brand-safety • Digital platform capabilities • Transparency • Reporting capability • Target audience reach • Responsive staff • Targeting capabilities
  19. 19. Let’s TalkLoi TranSales ExecutiveKomli Media VietnamW: http://www.komli.com/seaE: loi.trandai@komli.comM: +84 122 888 1077

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