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“Whether you want to go 14 Marketing Rock Stars Offer Career Advice to the Class of 2015

“Whether you want to go into a large consumer brand
like Uniqlo or an enterprise software company like SAP,
there are a few things that will help your baseline skills
as a marketer. A combination of
cognitive psychology paired with a quantitative course
like calculus or econometrics will be incredibly valuable
in your life as a marketer. Quantitative skills will help
you identify what to improve, and a good understanding
of human behavior and psychology will help diagnose
how to improve it. Finally, even if you don't go into a field
in technology, basic knowledge of marketing
technologies will also be helpful.”
– Maricor Resente,
Head of Marketing

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