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“Marketing today is so broad 14 Marketing Rock Stars Offer Career Advice to the Class of 2015

“Marketing today is so broad and has many more nuances than even 10
years ago. Marketing could encompass PR, event planning, Web site
management, social media, content creation (including the use of video), and
just plain old advertising. But each of these pieces needs to serve a goal; these
tools help you reach that goal. Ask the question, “What are we trying to
achieve with this campaign?” before you start any marketing campaigns. It will
guide the tools you use and the way you use them.”
– Tracey Welson-Rossman
(@twelsonrossman), CMO

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