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Digital Transformation with SAP Hybris Digital Asset Management

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Let your audience feel they are understood and at the centre of your business! In this webcast presentation, Peter Alvmo of SAP Hybris shares the SAP Hybris
"Build Once – Manage Centrally – Use Everywhere" approach to Digital Asset Management. We couldn't have told this story without our partner, Opentext.

For more about how to deliver a consistent, omnichannel customer experience, please visit us at: https://www.hybris.com/en/extended-omni-channel-platform-gmc59

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Digital Transformation with SAP Hybris Digital Asset Management

  1. 1. Peter Alvmo – SAP Hybris Digital Transformation with SAP Hybris Digital Asset Management Webinar Let your audience feel they are understood and at the centre of your business
  2. 2. 2CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Success story: Centralizing of SAP’s marketing content 75% Faster asset uploads, compared to using file folders 3000 Active users across the global marketing org. 75% Savings per envelope sent 1 2 25% More efficient search and retrieval ” Our marketing asset center tool is based on SAP Digital Asset Management. This means that it provides our marketing organization with a centralized platform to efficiently manage content access, approvals, versioning, lifecycles, and multichannel syndication.” Peter Chamberlain, Director of Marketing Content Infrastructure, SAP Marketing Business Information Office, SAP AG
  3. 3. 3CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ The Asset Lifecycle Challenge Siloed repositories do not manage content lifecycle they just store it SILOED REPOSITORIES Tactical solutions require their own content, too expensive to re-engineer LEGACY APPLICATIONS Content and Data need to be united to be truly powerful CONTEXT CRM, WEB CMS, MOBILE MARKETING, STORES, CONTACT CETNERS, ETC.
  4. 4. 4CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Beyond CRM Omnichannel – Personalized Experience CRMRM Customer Experience Management Commerce Marketing Service Sales Web In-store/ Branch Contact Center Digital Goods Market- places IoT Social Media SSM/Noti- fications Search KW/Ads Digital Advertising Email Printing Agent Tools Mobile Billing Digital Asset Management & Digital Documents Profile
  5. 5. 5CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Hybris Digital Asset Management Build Once – Manage Centrally – Use Everywhere Web In-store/ Branch Contact Center Digital Goods Market- places IoT Social Media SSM/Noti- fications Search KW/Ads Digital Advertising Email Printing Agent Tools Mobile Media Integration Media UseMedia Creation Executive Marketing department Designer/ Producer Agencies Product Manager Legal Workflow, Conversion, Usability, Audit, Lifecycle Management, Single Source Marketing Operations Regions Customer Support PR Sales Brand Teams Corp. Communications Digital Asset Management SAP Hybris
  6. 6. 7CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Deliver a consistent, omnichannel customer experience
  7. 7. 8CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Access and manage all rich media from a single library.
  8. 8. 9CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Enrich marketing processes while fostering collaboration.
  9. 9. 10CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ A single point of management for all content, images, and digital objects.
  10. 10. Wrap-up Nothing beats a strong ROI Don’t just take my words for it
  11. 11. 12CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ You Are Selling the Market Leading DAM Product! Forrester – Q3 2016 “While content is the lifeblood of customer experiences, rich media adds the soul to these experiences,” “As older technology becomes outdated and less effective, improved capabilities in workflow, marketing support, analytics, and cloud will dictate which providers will lead the pack.” “Notable improvements include enhanced video capabilities, more marketing-focused workflows, and a much-improved UI for casual users. These capabilities complement strengths around metadata, taxonomy, and business process workflow, leading this vendor to have some of the most robust client case studies of any of the vendors we evaluated.” Newly acquired OpenText MediaBin was cited as a “strong performer.”
  12. 12. 13CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Key Benefits of DAM Improve compliance  Non-compliant use of licensed content  The wrong (or unapproved) assets being used  Intellectual property being leaked or stolen Increase customer satisfaction & retention  Provide consistent Multi- channel experience  Improve Content Quality  Identify and Invest in Customer Valued Content Grow revenue  Launch new products faster  Communicate effectively in a differentiated way  Leverage communication for targeted cross and up sell Decrease costs  Streamlined processes for media use/reuse  Automated linking to Product data  Automated optimization for Multi- channel distribution
  13. 13. 14CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Best in class Benefits! 23%18% 60%40% 63% Increase in average return on marketing investments YOY reduction in time to market Reduction file transfer time Reduction in asset creation cycle time Reduction in agency fees
  14. 14. Thank you. Contact information: Peter Alvmo Business Development & Operations peter.alvmo@sap.com https://www.hybris.com/

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