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Sietse Verhoog,Director,SAP Hybris Expert Services,Latin Americaand Caribbean
Gisele Brito, SeniorTechnical Consultant, SAP Hybris Expert Services,Latin America and Caribbean
Handle Black Friday Traffic Every Day
2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Black Friday events around
the world
§ How to prepare
§ Best practices
§ Tips and tricks
§ Lessons learned
Black Friday worldwide
2016
Some numbers from
last year
4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
United States
US$3.3B
China
¥80.7B
Brazil
R$1.9B
5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Online purchase increase
Mobile-driven sales
6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Don’t let your customers down
7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
How to prepare
Set goals
§ Business objectives
§ Real customer
scenarios
Execute tests
§ Run, analyze, and fix
§ Monitor environment
Involve team
§ Business users
§ Technical team
§ Partners
Plan ahead
§ Performance tests
§ Tools
8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Best practices
Dedicated team
§ Have a dedicated team
for Black Friday
preparation and
operations
§ Ensure that business
and technical people are
equally involved
Environment monitoring
§ Have an APM tool to
monitor all components
§ Do not neglect errors in
your logs
Testing of full stack
§ From infrastructure
components to
application (all layers)
§ Third-party integrations
Continuous
improvement
§ Automate performance
tests in your
development process
§ Test and fix continuously
9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tips and tricks
Plan and coordinate marketing
activities in an organized way
Plan updates in off-peak time
(prices, banners, promotions)
Consider testing the impact of the
updates in your preparation phase
Preparation for Black Friday is not
only about technical adjustments.
Be aware that traffic increase starts
way before the Black Friday
weekend
Be ready at least one week before
Marketing campaigns Site updates Readiness
10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Lessons learned
Establish production-like
environment
§ Test in production environment if
possible or similar environment
§ Have a dedicated, isolated, and
controlled testing environment
Prepare for attacks
§ Be ready for DDoS attacks
§ Guard against spiders
§ Be prepared to identify them
and act in a timely manner
Plan for failure
§ Have a strong contingency plan
in place
§ Test your contingencies!!!
11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Ensure that your solution is
ready for high traffic
12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Four main areas
1. Customization
2. Catalog design
3. Integrations
4. Configurations
SAP Hybris
Application Lifecycle Framework
for Commerce (we call it ALF)
Free
www.hybris.com/alf
Thank you.
Contact information:
Sietse Verhoog
Director
SAP Hybris Expert Services, Latin America and Caribbean
sietse.verhoog@sap.com
Gisele Brito
Senior Technical Consultant
SAP Hybris Expert Services, Latin America and Caribbean
gisele.brito@sap.com

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Handle Black Friday Traffic Every Day

  • 1. PUBLIC Sietse Verhoog,Director,SAP Hybris Expert Services,Latin Americaand Caribbean Gisele Brito, SeniorTechnical Consultant, SAP Hybris Expert Services,Latin America and Caribbean Handle Black Friday Traffic Every Day
  • 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Black Friday events around the world § How to prepare § Best practices § Tips and tricks § Lessons learned
  • 3. Black Friday worldwide 2016 Some numbers from last year
  • 4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ United States US$3.3B China ¥80.7B Brazil R$1.9B
  • 5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Online purchase increase Mobile-driven sales
  • 6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Don’t let your customers down
  • 7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ How to prepare Set goals § Business objectives § Real customer scenarios Execute tests § Run, analyze, and fix § Monitor environment Involve team § Business users § Technical team § Partners Plan ahead § Performance tests § Tools
  • 8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Best practices Dedicated team § Have a dedicated team for Black Friday preparation and operations § Ensure that business and technical people are equally involved Environment monitoring § Have an APM tool to monitor all components § Do not neglect errors in your logs Testing of full stack § From infrastructure components to application (all layers) § Third-party integrations Continuous improvement § Automate performance tests in your development process § Test and fix continuously
  • 9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Tips and tricks Plan and coordinate marketing activities in an organized way Plan updates in off-peak time (prices, banners, promotions) Consider testing the impact of the updates in your preparation phase Preparation for Black Friday is not only about technical adjustments. Be aware that traffic increase starts way before the Black Friday weekend Be ready at least one week before Marketing campaigns Site updates Readiness
  • 10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Lessons learned Establish production-like environment § Test in production environment if possible or similar environment § Have a dedicated, isolated, and controlled testing environment Prepare for attacks § Be ready for DDoS attacks § Guard against spiders § Be prepared to identify them and act in a timely manner Plan for failure § Have a strong contingency plan in place § Test your contingencies!!!
  • 11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Ensure that your solution is ready for high traffic
  • 12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Four main areas 1. Customization 2. Catalog design 3. Integrations 4. Configurations
  • 13. SAP Hybris Application Lifecycle Framework for Commerce (we call it ALF) Free www.hybris.com/alf
  • 14. Thank you. Contact information: Sietse Verhoog Director SAP Hybris Expert Services, Latin America and Caribbean sietse.verhoog@sap.com Gisele Brito Senior Technical Consultant SAP Hybris Expert Services, Latin America and Caribbean gisele.brito@sap.com