Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Monetizing Your Digital Transformation in the Consumer Industries

2.232 visualizaciones

Publicado el

We’ve all heard about Digital Transformation, but how are companies actually monetizing it in their industries? Subscription businesses are nothing new in the consumer industries, however these days are back . Discover how this can successfully enhance your business model transformation while at the same time expanding your online business into new geographies, and learn how to:

· Increase your customer retention and lifetime value through subscriptions and usage-based models
· Find new revenue streams by monetizing collected data from connected products
· Increase customer satisfaction while introducing partner value-add services to tailor the offer
· Being able to cope with the massive volume of transactions, which require better automation of revenue collection processes while continuously enhancing customer experience, supporting flexible credit terms, local payment preferences and taxes, and follow regulations.

Publicado en: Empresariales
  • Sé el primero en comentar

Monetizing Your Digital Transformation in the Consumer Industries

  1. 1. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Monetizing Your Digital Transformation in the Consumer Industries
  2. 2. Digital Transformation in Consumer Industries What Impacts Monetization?
  3. 3. SOCKSCRIPTION
  4. 4. KAESER AIR AS A SERVICE
  5. 5. “If the phone is going to get integrated into the shirt, should that be a technology company making apparel or the apparel company starting to make technology? I choose the latter.” “Brands that do not evolve and offer the consumer something more than a product will be hard- pressed to compete in 2015 and beyond” —Kevin Plank, CEO, Under Armour
  6. 6. + + +
  7. 7. OPPORTUNITIES TO CHANGE THE BUSINESS MODEL WHAT CEOs THINK IS THE CAUSE OF ‘THE NEXT BIG THING’ 10% Changes to costs/pricing 11% New product/ service offerings 13% Changes to consumer demand 15% New market opportunities 22% Business model change
  8. 8. Value is created in each act of engagement. This new data- driven value chain disrupts business models.
  9. 9. FOCUS protectgrow MOTIVATION CREATE THE VALUE DELIVER THE VALUE Capture the Value Wearable Tech Digital Worldwide Reach core periphery Digital Journey for Retail Companies A Cycle of Transformational Initiatives Market Place Digital Payments
  10. 10. Mapping Digital Transformation for Customer Engagement and Commerce FOCUS protectgrow MOTIVATION CREATE THE VALUE DELIVER THE VALUE Capture the Value Find New Revenue Streams Streamline Costs core periphery
  11. 11. Six Use Cases for Monetization Challenges FOCUS protectgrow MOTIVATION MONETIZING NEW BUSINESS MODELS core periphery RENOVATING MONETIZATION BUSINESS PROCESSES Moving from Product to Services & Outcomes Subscriptions, Usage- based Internet of Things & Connected Devices Real-time, usage- based services Digital Commerce High-volume, global payment flexibility Platform Business Model Multi-sided monetization, Revenue share Agility Fast and flexible offers Financial flexibility Revenue Management Renovation High-volume, automated
  12. 12. Monetizing Digital Transformation is a unique Journey
  13. 13. Payment Facility For Your Online Commerce protectgrow core periphery Digital Commerce Revenue Management Renovation Cross Payments for single purchase One Payment type per purchase is not enough Opportunities for Instalment Plans or Allowances create additional business Order 10; Try 10 at Home; Return 6; Pay for 4! -20% DSO -80% Unmatched payments
  14. 14. Revenue Management With Massive Scalability protectgrow core periphery Digital Commerce Revenue Management Renovation 20 Different Payment Types 15 countries & 7 currencies 8 000 new customers /day 70000 incoming & outgoing payments/day +40% Conversion rate -74% Billing & Collection costs
  15. 15. Multi-Sided Monetization protectgrow core periphery Platform Business Model Revenue Management Renovation +1M suppliers -28% IT expenditures
  16. 16. Moving From Product To Service protectgrow core periphery Moving from Product to Service & Outcomes Pricing Agility Subscriptions with entitlements One-Off Cross-Brand promotions “One pitfall of shifting to subscription model is to focus only on the number of new subscribers rather than how to value and retain them” GREG ALVO – 60% of recurring revenues in 2014 166% market cap growth in 4y
  17. 17. Moving From Product To Service protectgrow core periphery Internet of Things & Connected Devices Pricing Agility
  18. 18. 34 years old Living in the 19th in Paris Entrepreneur Start Up Digital Native Why Commerce in the Cloud?
  19. 19. Marc’s Healthy Program
  20. 20. WHAT IS MARC LIKELY TO DO? 53% of customers abandoned an in-store purchase due to negative online sentiment 59% of customers are willing to try a new brand to get better customer service. 80% of consumer buying journeys start online Better Informed Socially Networked Digitally Connected 79% of customers spend at least 50% of total shopping time researching products online. Online Start Smartphone adoption 20% reach of global smartphone ownership in 5 years
  21. 21. MARC’S JOURNEY ON HUBFIT WEB SITE SUBSCRIBE FIRST! Visit HubFit website 1 2 View products & offers 4 Subscribe to offer 3 Look at recommendations
  22. 22. MARC’S JOURNEY ON HUBFIT WEB SITE SUBSCRIBE FIRST! Receive his device 5 6 Train where and when he can Track his performance and manage his subscription 7
  23. 23. The Right Platform to Monetize the Digital Transformation in Retail
  24. 24. Necessary Features & Value Propositions MAPPING FEATURES Massive scalability to grow from small trials to multi-billion businesses with reliable automation. Agility to embrace change with embedded intelligence in business processes. Subscription Order Management Usage Metering & Transaction Pricing Billing, Receivables, Collections Partner Revenue Share Business Model Design & Pricing Simulation NECESSARY VALUE PROPS
  25. 25. SAP Hybris Billing Solution Flow Design the offer and put it on the market Pricing Tool Commission partners Partner Revenue Share Gather consumption transactions Mediation process Collect money, handle disputes, and receivables Billing, Receivables, Collections Analyze consumption to optimize offers Pricing Simulation Consumers buy the services and consume them Subscription Order Management Price consumption and charge the customer Usage Metering & Transaction Pricing
  26. 26. Plan In Advance High Volume Growth Build a Secure, Scalable, Reliable and Open Platform Subscribers & Partners Enrolment High Volume Order Management High Volume & Low latency Rating in Real Time High Volume Invoicing Multiple Currencies Multiple Payment Types Massive scalability to grow from small trials to multi- billion businesses with reliable automation.
  27. 27. Plan In Advance High Volume Growth Build a Secure, Scalable, Reliable and Open Platform Contract Management Account Payables Partner Care Revenue Share, discounts… Partner Onboarding Multi-sided monetization to share revenues with an expanding business network of partners.
  28. 28. Plan In Advance High Volume Growth Build a Secure, Scalable, Reliable and Open Platform Quotes Cross Product Discounts Free-to-Pay promotions Bundles Subscription Usage Based Agility to embrace change with embedded intelligence in business processes.
  29. 29. Why SAP Hybris Billing in Retail?
  30. 30. Benefit of the Right Monetization Platform for Etailers Agility to embrace change with embedded intelligence in business processes. Multi-sided monetization to share revenues with an expanding business network of partners. Massive scalability to grow from small trials to multi- billion businesses with reliable automation. Faster Business Model Innovation 40% UPTO Decrease in operational costs 74% 28% Decrease in IT expenditures
  31. 31. BUSINESS MODEL INNOVATION IN DESIGN THINKING WORKSHOPS WITH HYBRIS BILLING TEAMS
  32. 32. THANK YOU Isabelle.roussin@sap.com Feel free to connect with us at : @IRoussin https://wiki.hybris.com/display/ybilling/hybris+Billing
  33. 33. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. © 2016 SAP SE or an SAP affiliate company. All rights reserved.

×