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Scaling Commerce in a Global Economy

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Go global with SAP Hybris solutions. As more people worldwide embrace e-commerce as a standard shopping experience, so grow the demands on your platform to scale. In this deck we'll review key considerations to make when taking your commerce solution international.

For more from SAP Hybris, please visit: https://hybris.com/en/products/commerce

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Scaling Commerce in a Global Economy

  1. 1. PUBLIC Jumbo Cheung, SAP October17,2017 Scaling Commerce in a Global Economy
  2. 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Strategies for Global Business Regional Commerce Characteristics Performance! Performance! Performance! Q&A Agenda
  3. 3. Strategies for Global Business
  4. 4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Going global is based on the level of localization that you are ready to accept and on the trade-off between flexibility and efficiency. International strategy model Global strategy Transnational strategy Home replication strategy Multi-domestic strategy high highweak Pressuresforglobalintegration Pressures for local responsiveness
  5. 5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Core model specifications Four layers of identity to build a core model Core functionalities in SAP Hybris solutions 1. 2. 3. 4. Company e-business model Brand and market specifications Country specifications Platform
  6. 6. Regional Commerce Characteristics
  7. 7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Asia § Cash on delivery § Payment at convenient store § Payment by loyalty points or credit points § Rising trend in mobile § Installments for expensive items § Complex and high variety of promotion rules § Marketplace integration § Enormous order volume § Lower conversation rate 1.5% to 2% § Dispatch from stores Europe, the Middle East, and Africa § Multicountry deployment § Cross-country shipping § Personal data regulation India § Dispatch from stores § Cash on delivery § High throughput for page visit § Enormous order volume North America § PayPal is mandatory § External tax calculation § Conversion rate: 2.5% to 4 % Latin America § Social media integration § Multiple payments for single order Regional commerce characteristics in retail
  8. 8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ “It is no use saying “We are doing our best.” You have to succeed in doing what is necessary. – WinstonChurchill Performance! Performance! Performance!
  9. 9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Content delivery network (CDN) § To cache static content from Internet layer – Saving network throughputfrom Web service Page cache § Mainly to cache a page fragment, to reduce cost for page rendering – Varnish page cache – Page fragment cache – CMS component cache Data cache § To reduce effort for page fragment data that would not change constantly such as product data, stock information, and price information – PS DTO cache Page performance Web SAP Hybris solutions DB Traffic
  10. 10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Cart calculation § Reduce frequency, if – Complex promotion rules – Strict coupon validation – Big shopping cart Stock level for POS § Amount of POS stock would affect some UI design Cart performance Database tuning § Database indexes – Stock level – Restrictions § Database partitioning – Inactive promotions § Housekeeping – Expired carts and entries Cart performance refers to time to complete “Add to cart” and cart calculation. It is relevant in that it affects the cart abandonment rate.
  11. 11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ After a blooming event, order process comes to a critical process to recognize revenue on the book. Order processing performance Database tuning § Database connection § Database index – Stock level § Database partitioning – Inactive orders and order entries § Housekeeping – Inventory events – Close order process § Other customization – Caching stock level – Warehouse capacities
  12. 12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Questions?
  13. 13. Contact information: Jumbo Cheung Senior Consultant SAP Hybris (SAP), Hong Kong jumbo.cheung@sap.com Thank you.

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