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See Your Business Take Off with SAP® Leonardo

Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.

Learn more about how SAP Leonardo is driving business results please visit:

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See Your Business Take Off with SAP® Leonardo

  2. 2. Ever wonder how businesses will survive when customers specify the terms of your relationship?We found some striking trends you’ll want to take a look at.
  3. 3. Explore the five trends See what they are and discover ways that brands like yours can adapt to succeed in the future.
  4. 4. Trend 1 Make way for meaning The trend As businesses compete for greater market share, customers are seeking out products and experiences that teach them something or provide greater value in an authentic way.
  5. 5. Trend 1 Make way for meaning The insights With so much consumer data to capture, you need the right combination of technologies, such as AI and IoT, to make it useful. SAP Leonardo lets you quickly pinpoint interests and act on them.
  6. 6. Trend 2 Embracing AI intermediaries The trend Customers are relying more on artificial intelligence (AI) to make better decisions for them, eliminating the need for most traditional brand interactions.
  7. 7. Trend 2 Embracing AI intermediaries The insights EmbeddedAI in SAP Leonardo can provide your customers with content bots, chatbots, and more to align with expectations and become a new face for your brand.
  8. 8. Trend 3 Customers become contributors The trend People are no longer just recipients of goods and services.Through active participation, customers have embedded themselves into many business models – building expectation for more personalized products and experiences.
  9. 9. Trend 3 Customers become contributors The insights Companies with data platforms powered by SAP Leonardo can capture and learn from active and passive customer participation data.This informs the development of more personalized products, services, and experiences.
  10. 10. Trend 4 From markets to mobs The trend Technology is making it easier for customers to discover one another and self- organize into digital tribes.To monetize these tribes as customer groups, businesses must find organic ways to become part of their conversations.
  11. 11. Trend 4 From markets to mobs The insights Businesses need to provide channels for social interactions and sharing around tangible elements of the brand experience. Fortunately, SAP Leonardo uses technologies such as Big Data and the Internet ofThings to help incorporate social objects into your products.
  12. 12. Trend 5 Values define value The trend Today, more customers make decisions based on whether businesses align to their moral choices. Digital transparency has forced brands to take a stand on issues – or risk being dropped from consideration.
  13. 13. Trend 5 Values define value The insights SAP Leonardo technologies are key drivers in providing business transparency into critical issues, including material sourcing, labor conditions, and environmental impact.This alters the way customers discover, connect, interact with, and purchase from companies. Download theWhite Paper
  14. 14. Data is everything. When you leverage all of your data, from real-time analytics to conversational AI, you drive innovation so your business can gain a competitive advantage.
  15. 15. As data changes the way we live and work, harness its power with SAP Leonardo to enable business transformation,soyoucan . . .
  16. 16. Access intelligent technologies Embed powerful technologies such as machine learning, the Internet ofThings (IoT), blockchain, data intelligence, and Big Data across your business to unlock your intelligent enterprise and empower employees to make impactful decisions.
  17. 17. React faster to new opportunities Enable your partners, suppliers, and employees to get fast, accurate insights with the power of predictive analytics for data visualization, planning, and procurement.
  18. 18. Optimize your processes and resources Use an in-memory database and the latest tools in Big Data to unify all your data into a trusted landscape that will feed your advanced applications and improve operations.
  19. 19. Deliver a new level of customer experience Leverage IoT technologies and data intelligence to run a digitally connected business, capable of transforming processes and operations while delivering in real time.
  20. 20. Inspired by Adidas How intelligent technologies can transform your supply chain.
  21. 21. Ready to get started? Learn more about SAP Leonardo for your industry and listen to our webinar. SAP Leonardo industry kits Listen to the webinar
  22. 22. Unlock your intelligent enterprise. Learn more at