Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Simplifying the Front Office with SAP Hybris Cloud for Sales Retail Execution

1.632 visualizaciones

Publicado el

Learn about our single platform that brings together: marketing, sales, service, and commerce (includes the #1 Omnichannel solution, SAP Hybris) to ensure seamless digitization of the entire customer experience. SAP Customer Engagement and Commerce powered by the HANA Platform enables a 360-degree view of your customers and consumers, real-time interaction and sophisticated predictive analytics, fully integrated to the core transactional system.

Are you delivering great experiences? Take this free Customer Experience assessment to find out: http://spr.ly/60098Er7c

Publicado en: Empresariales
  • Sé el primero en comentar

Simplifying the Front Office with SAP Hybris Cloud for Sales Retail Execution

  1. 1. SAP HYBRIS CLOUD FOR SALES RETAIL EXECUTION
  2. 2. INTRO TO SAP HYBRIS CLOUD FOR CUSTOMER PLUS: PRE-PACKAGED INTEGRATION SCENARIOS SAP Hybris Cloud for Sales  End-to-End mobile solution for Sales - Prospecting to Order Taking  Real-time Analytics  Sales collaboration  Industry solutions  End-to-End mobile solution for field service  Customer service across every channel: email, web, phone, social, SMS SAP Hybris Cloud for Service SAP Hybris Cloud for Social Engagement  1:1 customer interaction through social channels  Integrated with Facebook, Twitter, YouTube etc. SAP Hybris Cloud for Customer Marketing Option*  Design Multi-step Trigger Campaigns  Create Target Groups, Surveys & Email Templates  Automate Sales Follow- ups, Monitor performance incl. sales impact * Requires advanced user option
  3. 3.  Configurable activity plans  Account assignment wizard  Account-specific product lists and back-office connectivity  Route and visit optimization  Comprehensive map and calendar view  Auto-assignment of surveys and tasks to visits  Visit productivity and ompletion with tasks and surveys  Return on investment  Average price of competitor product across stores  Measure Sales Performance  Check-in/check-out  Surveys and tasks, including matrix view and dynamic surveys  Audits for plan-o-gram and promotion compliance  360-degree store view  Sales quote/ quick order,  Online and offline mobile support FOCUS INDUSTRIES RETAIL EXECUTION
  4. 4. Marketing Service Technicians Sales Management Key Account Manager Service Management, Service Agents, Call Center, Customer Service Sales Representative & Merchandiser DIFFERENT USERS ONE SOLUTION
  5. 5. DEMO A DAY IN A LIFE OF A SALES REP Check Calendar 1. Store Check Product Check Order Products Follow Up Visit Store #1 3. Prepare Visit 2. Repeat same for Next store visit 4. Store Check Product Check Order Products Follow Up Analysis 5.
  6. 6. 1. Beautiful 2. Insightful 3. Mobile 4. Online and offline 5. Predictive 6. Collaborative 7. Integrated 8. Secure 9. Future-proof 10. Leading technology SAP HYBRIS CLOUD FOR CUSTOMER TOP 10 HIGHLIGHTS
  7. 7. Integrating Your Business SAP HANA cloud integration technology Open APIs and deployment choice iFlows (prepackaged integrations)  Up to 80% reduction in implementation time and cost  Minimized implementation risk  Reliable upgrades INTEGRATION AS DIFFERENTIATOR
  8. 8. SAP Hybris Cloud for Customer Integration with SAP ERP Master Data View SAP Hybris Cloud for Customer AccountProductEmployee Installation Point Measuring Point Contact Customer Factsheet Account Hierarchy Sales Org Hierarchy Offline Pricing Registered Product Measurement Document Customer Material Info Currency conv. rates Account Pricing Currency conv. rates Customer Hierarchy Sales Org Hierarchy MaterialEmployee Functional Location Measuring Point Contact Equipment Measurement Document Customer Material Info SAP ERP  Real-time integration of master data (accounts, prospects, contacts, products)  Additional real-time master data integration for currency conversion rates, account hierarchy, sales org hierarchy etc. and call to ERP SD pricing supporting the full pricing flexibility of ERP SD.
  9. 9. SOLUTION OVERVIEW SAP in partnership with Ricoh Innovations is introducing an image recognition based planogram check. Ricoh Has Developed:  Simple user experience (“green ball interface”) for picture capturing & stitching  Image recognition services  Image management services SAP Has Developed:  Service that compares the actual shelf image contents vs planogram  Identifies and tracks the differences (corrective actions) HOW IT FITS Ricoh & SAP have jointly developed a planogram compliance solution that enables CP/Retail sales reps to: take photos of a retail shelf, analyze those images in real-time; identify and correct product placement issues, out-of-stock issues, product recalls; and take corrective action. BENEFITS  Save time in store to increase coverage (higher visit frequency, more stores visited, more in-store priorities addressed)  Back office benefits include better data quality (from photos), collection of additional KPI’s to monitor, foster clearer goals for field force and, increase service quality to customers IMAGE RECOGNITION BASED PLANOGRAM CHECK
  10. 10.  Account & Account Hierarchies  Target Groups  Visit Management  Activity Planner & Routing Rules  Surveys / Audit Responses  Product Lists  Route Planning  Order Management  Analytical Framework  Additional Follow-up processes – Sales Quotes, Service Tickets BUILDING BLOCKS for the PERFECT STORE
  11. 11. CORRECTIVE ACTIONS FOLLOW- UP & RESCORE • DEFINE CORRECTIVE ACTION PROPOSALS • DEFINE FOLLOW UP ACTIONS • RE-SCORING EXECUTION GUIDE & SCORE • DETERMINING WHEN TO SCORE • SCORING AS YOU GO • SCORING ON COMPLETION • SCORING WHEN OFFLINE INSIGHTS CONFIGURE SCORING & SET THRESHOLDS • SURVEY SETUP FOR SCORING • ASSIGNING WEIGHTAGE • SCORE CALCULATIONS & AGGREGATIONS • TASK SCORING • SETTING THRESHOLDS • HISTORICAL SCORES PLANNING ADMINISTRATIVE FUNCTIONS • BUILD STORE LAYOUTS • SEQUENCE FOR GUIDED EXECUTION • ADD ASSETS, PLANOGRAMS, SURVEYS/AUDITS • PRODUCT PORTFOLIO ASSIGNMENT • ASSIGNMENT TO VISITS • DETERMINATION S FOR STORE SCORING ENABLE INTEGRATIONS ENABLE CONFIGURATION 2017-2018 Building the Perfect Store
  12. 12. CORRECTIVE ACTIONS FOLLOW- UP & RESCORE • DEFINE CORRECTIVE ACTION PROPOSALS • DEFINE FOLLOW UP ACTIONS • RE-SCORING EXECUTION GUIDE & SCORE • DETERMINING WHEN TO SCORE • SCORING AS YOU GO • SCORING ON COMPLETION • SCORING WHEN OFFLINE INSIGHTS CONFIGURE SCORING & SET THRESHOLDS • SURVEY SETUP FOR SCORING • ASSIGNING WEIGHTAGE • SCORE CALCULATIONS & AGGREGATIONS • TASK SCORING • SETTING THRESHOLDS • HISTORICAL SCORES PLANNING ADMINISTRATIVE FUNCTIONS • BUILD STORE LAYOUTS • SEQUENCE FOR GUIDED EXECUTION • ADD ASSETS, PLANOGRAMS, SURVEYS/AUDITS • PRODUCT PORTFOLIO ASSIGNMENT • ASSIGNMENT TO VISITS • DETERMINATION S FOR STORE SCORING ENABLE INTEGRATIONS ENABLE CONFIGURATION Building the Scoring Framework Planning and configuring Illustrative Design
  13. 13. CORRECTIVE ACTIONS FOLLOW- UP & RESCORE • DEFINE CORRECTIVE ACTION PROPOSALS • DEFINE FOLLOW UP ACTIONS • RE-SCORING EXECUTION GUIDE & SCORE • DETERMINING WHEN TO SCORE • SCORING AS YOU GO • SCORING ON COMPLETION • SCORING WHEN OFFLINE INSIGHTS CONFIGURE SCORING & SET THRESHOLDS • SURVEY SETUP FOR SCORING • ASSIGNING WEIGHTAGE • SCORE CALCULATIONS & AGGREGATIONS • TASK SCORING • SETTING THRESHOLDS • HISTORICAL SCORES PLANNING ADMINISTRATIVE FUNCTIONS • BUILD STORE LAYOUTS • SEQUENCE FOR GUIDED EXECUTION • ADD ASSETS, PLANOGRAMS, SURVEYS/AUDITS • PRODUCT PORTFOLIO ASSIGNMENT • ASSIGNMENT TO VISITS • DETERMINATION S FOR STORE SCORING ENABLE INTEGRATIONS ENABLE CONFIGURATION Building the Scoring Framework Measuring and Benchmarking Illustrative Design
  14. 14. THANK YOU Feel free to connect with us at: SIMON.DECHENT@SAP.com EMMANUEL.DESERT@SAP.com

×