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Tackling the “How” of Digital Transformation

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Support your digital transformation with a well-planned execution strategy. Here in this deck, senior consultants from the SAP Hybris Expert Services team go deep on two critical components: customer experience and operational processes. Gain insights from their first-hand experiences in supporting our customers' transformation journeys, see the lessons they've learned, and get their professional recommendations.

For more about SAP Hybris, please visit us at: https://hybris.com/en/products/expert-services

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Tackling the “How” of Digital Transformation

  1. 1. PUBLIC Bonny Lee,SAP Hybris ProjectManagement Lead Tackling the “How” of Digital Transformation
  2. 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Digital transformation Customer experience Operational processes
  3. 3. What do we see in the industry?
  4. 4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ “70% of siloed digital transformation initiatives will ultimately fail because of insufficient collaboration, integration, sourcing, or project management.” Source: IDC report “IDC FutureScape: Worldwide CIO Agenda 2016 Predictions”
  5. 5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Complexity Too many tools Inconsistent touch points Siloed data Growing responsibilities Internal red tape
  6. 6. How can you tackle digital transformation?
  7. 7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Cut the red tape § Foster deep collaboration between departments § Work from the outside in Empower your business users § Enable business innovation with minimal IT support § Encourage transparency and openness with the team Be a change agent Gain customer intelligence § Know your customers § Create a golden record by consolidating data from multiple sources
  8. 8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Introduce incremental disruption § Gather feedback § Continuously improve to stay relevant Own a road map, keep refining § Demonstrate frequent wins with a “crawl | walk | run” approach § Conduct a regular review with stakeholders across departments to stay close to the vision Support with consistent and repeatable process § Establish a release management process with a clear RACI § Invest in areas such as test automation and continuous integration Don’t make go-live a big deal
  9. 9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Let users have their voice Involve users in sprint testing; make them feel they are part of the journey Negotiate on the MVP Remember the importance of value over answering the nitty- gritty business task questions Launch often Keep up with the high-change environment with frequent releases Focus on value over perfection
  10. 10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Stay current § Stay up to date with releases § Identify team skill gaps and address them Don’t cut corners Build on recommended practices Accelerate your time-to-value resources § help.hybris.com § experts.hybris.com Engage expert services Increase project quality; achieve a faster time-to-market and a better return on investment
  11. 11. How do we know this works?
  12. 12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Story #1: Lids Start with a simple UX AB test 7+ production launches (as short as one sprint) Strategic partnership that goes beyond SI Common projects involving IT, marketing, and operations to achieve road map targets efficiently
  13. 13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Story #2: Maui Jim – Zeal Optics “We had our biggest B2C order day in the U.S. to date and our first build and launch with zero downtime at 5 p.m. today!“ Jim Ferolo, VP Digital, December 2016 Everything revolves around digital to gain higher customer and internal satisfaction Zero downtime deployment to keep back-end operation after going live Re-platform zealoptics.com in 78 days Relationship evolves to be strategic partners
  14. 14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Same old thinking Same old results
  15. 15. Thank you. Contact information Bonny Lee Project Management Lead SAP Hybris Expert Services bonny.lee@sap.com Nicholas Wroblewski Consulting Manager SAP Hybris Expert Services nicolas.wroblewski@sap.com

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