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The New Marketing Goal: Real-time, Relevant, and Engaged

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Based on a research paper by Harvard Business Review entitled - The New Marketing: Real-Time, Relevant, and Engaged, this infographic provides some valuable metrics on the progress marketers are making towards creating a technology platform that supports their company’s customer engagement. Read the research in its entirety here: https://global.sap.com/campaign/ne/2014/05_cross_empower_marketer/index.epx

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The New Marketing Goal: Real-time, Relevant, and Engaged

  1. 1. The New Marketing Goal: Real-time, Relevant and Engaged Underway: More analytics, a real customer experience strategy, and better alignment between marketing and IT. 36% 3% HAVE FORMAL CUSTOMER HAVE WELL-DEVELOPED EXPERIENCE STRATEGY SYSTEMS FOR MEETING OR PROGRAM CUSTOMER NEEDS 56% CMOS INDICATING NEED FOR ALIGNMENT WITH IT 39% INCREASING INVESTMENT IN MARKETING ANALVTICS Sources CMO Cumml. M. ll‘Cii1U14.A(. Lk'llUife. A013 From “The New Marketing: Real-Time, Relevant and Engaged, " a research report by Harvard Business Review Analytic services. FIND runs REPORT AND MORE omms -) Sponsored by Haryard W Business W Review to

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