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Win the In-Store Experience with SAP Hybris Sales Cloud

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Transform your in-store retail experience with the SAP Hybris Sales Cloud portfolio. Consistent retail execution is the first step in creating the "perfect store experience.”

Learn how SAP Hybris Sales Cloud can help you optimize your in-store strategy and deliver those great, consistent experiences that drive products off the shelves.

For more from SAP Hybris Sales Cloud visit: https://hybris.com/en/products/sales

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Win the In-Store Experience with SAP Hybris Sales Cloud

  1. 1. PUBLIC Simon Dechent, Global Market Development, SAP Hybris Sales Cloud October 18, 2017 Win the In-Store Experience with SAP Hybris Sales Cloud
  2. 2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ The simplified front office Web In-store/ branch Contact center Digital goods Marketplaces Internet of Things Social media SMS/ notifications Search kw/ads Digital advertising E-mail Printing Agent tools Mobile Experience management Sales and tradeCommerce MarketingService Revenue Platform, infrastructure, integration Data management Customer | product | orders Microservices Create | extend | market
  3. 3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Challenges in consumer products industry 28%Lack smart recommendations to reduce out of stocks* 25%Lack tools and real-time information to make business decisions* * Source: Barrier to Effective Retail Execution: Consumergoods.com, November 2012 20%Lack visibility to product, price, promotion, and placement* Engage entire path to purchase Reach consumers across channels Boost repeat purchases and brand loyalty Build volume, maximize revenue and profitability Maximize overall spend and mitigating lost sales Deliver high service levels
  4. 4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  5. 5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  6. 6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  7. 7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  8. 8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Inability to leverage best- practice business processes at the retail level Noncompliant retail stores Inability to monitor compliance of product distribution, planograms, trade promotions Poor return on brand and promotion investments Paper-based and nonintegrated systems Incomplete sales decision- making Lost revenue and customer loyalty “Perfect store execution” challenges
  9. 9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  10. 10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  11. 11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  12. 12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  13. 13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  14. 14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  15. 15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  16. 16. 16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  17. 17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  18. 18. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
  19. 19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ § Territory planning § Survey and priority planning § Headquarter route and visit planning § Content and picture Assignment § Driving priorities in store § Product/competitor product audit § Store/shelf checks § Imaging intelligence NEW § Promotional activities and documents § Managing and installing POSM § Orders management (including pricing) § Asset check and service § Collections § Visit summary and next-visit planning § Audit analytics § Survey results and scoring metrics § Perfect store analytics Personas: Sales operations, sales management, key account management (KAM) Sales representative/merchandiser or KAM Analytics Preparation Execution Planning § 360-degree store view § Order history § Visit task and audit preparation § Checking past notes and results § Checking content and pictures § Checking store performance SAP Hybris Sales Cloud Retail execution
  20. 20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Success Story - Alfanar Success Story - Bose US Success Story - Aryzta Success Video – Royal Cup Some customer references
  21. 21. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ * In a 2017 Forrester Total Economic Impact (TEI) study, Forrester Consulting found that a composite organization, a company with $1 billion in revenue representing customers interviewed and surveyed, realizes the following benefits when it invests in in SAP Hybris Cloud for Customer (Sales): Other benefits:* § $4 million increased income § 35% improvement in sales team productivity and efficiency § 28% increased average deal size § 28% reduced IT operations and integration costs SAP Hybris Cloud for Customer provided 3-year ROI of 437%*
  22. 22. 22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Retail execution vendor “SAP Hybris [SAP] continues shows more focus in retail execution than ever before and the momentum has followed with an incremental 25,000 users since our last report. We have not previously found SAP offerings to be on par with best-of-breed but can honestly say that such is now the case.”
  23. 23. 23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Sales operations and go-to-market Service technicians Sales and territory management Key account manager Service management, service agents, call center, customer service Retail sales representative and merchandiser Different users, one solution
  24. 24. 24PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP user experience 2.0 and REX outlook
  25. 25. 25PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Check route 1. Store checks Product audits Order products Follow-up Visit store #1 3. Prepare visit Prepare Visit 2. Repeat same for next store visit 4. Store checks Product audits Order products Follow-up Analysis 5. This demo shows our product vision Visionary demo: A day in the life of a sales rep
  26. 26. 26PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Visits and routes Activity planning Dynamic surveys Planogram check/picture management Order managementand pricing Promotions (TPM) Lead-to-quote management Advance image recognition Route optimization Flexible offline pricing Voice-based orderentry Predictive ordering Promotionsimulation Retail activity optimization “Perfectstore” execution Gamification Augmented reality Geo-fencing Advanced calendar Transform in-store execution strategy to win at the shelf Process flexibility User productivity Insight-driven action-ability Strategy and road map: Field sales – SAP Hybris Cloud for Customer Foundation: 2013–2016 Enrichment: 2017/2018 Excellence: 2018+ This presentation and SAP‘s strategy and possible f uture dev elopments are subject to change and may be changed by SAP at any time f or any reason without notice. This document is prov ided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability , f itness f or a particular purpose, or non-inf ringement.
  27. 27. 27PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Summary Enabling the “perfect store” with SAP Hybris Sales Cloud Win at the shelf and around it* * Winning At and Around the Shelf: The Top 5 Retail Execution Strategies for 2015 Deliver the right products at the right time at the right price Maximize revenue through increased on-shelf availability Achieve flawless in-store execution Simplify data, processes, and decisions to maximize efficiency Enhance the consumer’s shopping experience
  28. 28. Contact Information: Simon Dechent Global Market Development – SAP Hybris Sales Cloud simon.dechent@sap.com +49 151 53858929 Thank You.
  29. 29. 30PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Perspectives from analysts Proven ROI delivered “SAP Hybris Sales Cloud, by being a smart second-mover, has jumped over first-generation SaaS sales solutions, such as Salesforce.com and NetSuite, precisely because SAP originally designed and built Sales Cloud with social, mobile, and analytics in mind.” Evan Quinn, EMA Research “SAP continues shows more focus in retail execution than ever before and the momentum has followed with an incremental 25,000 users since our last report. We have not previously found SAP offerings to be on par with best-of-breed but can honestly say that such is now the case.” POI, REX Vendor Panorama “Our interviews with four existing customers and subsequent financial analysis found that a composite organization based on these companies experienced risk adjusted ROI of 655% and benefits in net present value totaling $2,099,780.” Forrester TEI Study

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