Traditionally, low consumer expectations and a lack of competition allowed brands to coast on lackluster customer experiences. But in today’s digital age, creating memorable and effective experiences isn’t an option – it’s a requirement.
The fundamentals of experience design are shifting, a movement beckoning the careful examination of several common misconceptions related to experience measurement, design standards, advanced analytics, consistency, and interchangeability with CX/UX. Through a recent report, we've identified five dimensions that brands should focus on in order to create a customer experience that strengthens the brand, builds loyalty, and drives results. In addition, we offer several practical recommendations about how brands can avoid common pitfalls through user-centered research, strategic metrics, and constant evolution.
Check out the companion infographic above for some snackable tidbits from the report that you can share and then download the full PDF for free at sapientnitro.com/insights.