A presentation I gave at WordCamp Europe 2013 where I explain why big brands, enterprises & companies love WordPress, with tons of examples and quotes from companies using WordPress. A peek at some of the answers: - It’s easy to use. - It’s beautiful. - It Scales. - You own your data. - You can launch quickly. - It integrates & plays well with other services. - It goes mobile and Responsive. - You can iterate quickly with a small development team. - It can humanize data. - It’s a dynamic platform. - The WordPress Community. And some information about the WordPress secret weapon: You. A full list of links & sites in the presentation are available at: http://vip.wordpress.com/2013/10/22/why-big-brands-love-wordpress/ Want more information about WordPress for enterprises & big brands? Get in touch at http://vip.wordpress.com or Twitter @rosso / @WordPressVIP

1. WHY BIG BRANDS LOVE
WORDPRESS
SARA ROSSO
#WCEU @ROSSO

2. 10 YEARS OF WORDPRESS

3. 20.1%
+3.4% points since last year

4. Q: WHY DO BIG BRANDS
LOVE WORDPRESS?

5. 7 YEARS OF (MY) WORDPRESS
SARA @ROSSO
VIP GLOBAL SERVICES MANAGER
AUTOMATTIC / WORDPRESS.COM

7. VIP.WORDPRESS.COM

8. A: IT’S EASY TO USE.

9. KAISER FAMILY FOUNDATION

10. “...EVERYONE WE SPOKETO
SAIDTHAT WORDPRESS
WAS THE BETTER
CHOICE FOR EASE OF USE,
INTUITIVENESS, & SIMPLER
WORKFLOW.”
@KAISERFAMILYFOUND

11. BBC AMERICA

12. “...WE WERE ABLETO GETTHE
SAME EDITINGTOOLS &
EASY-TO-USE INTERFACE
INTOTHE HANDS OF ALL OF
OUR EDITORS.”
BBC AMERICA

13. “I ENABLE NON-TECHNICAL
PERSONNELTO CONTRIBUTE
TO OURTEAM’S BLOG, &
THEY CAN ACTUALLY
FIGURE IT OUT IN
WORDPRESS.”
NASA

14. A: IT’S BEAUTIFUL.

15. 007.COM

16. ENTERPRISE MAGAZINE UK

17. ENTERPRISE MAGAZINE UK

18. THE ROLLING STONES

19. JUSTINTIMBERLAKE

20. USAIN BOLT

21. VAN HEUSEN

22. A: IT SCALES.

23. WORDPRESS.COM:
500 MILLION
DATABASE TABLES
A SINGLE
CODEBASE

24. CNN

25. CBS LOCAL - NEWYORK

26. HARVARD BUSINESS REVIEW BLOGS

27. “OUR SITES ALL NOW SHARE
A COMMON WORDPRESS
THEME WHICH MAKES IT
VERY EASY TO MAINTAIN
THE CODEBASE ANDTO SPIN
UP NEW ONES.”
INTERACTIVE ONE

28. BATES UNIVERSITY

29. BOISE STATE UNIVERSITY

30. A: YOU OWN YOUR DATA.

31. KAISER FAMILY FOUNDATION

32. NY POST

33. NY POST SEARCH

34. A: YOU CAN LAUNCH
QUICKLY.

35. “ALMOST ALL OF OUR
NEW WEB CONTENT IS
NOW CREATED ON
WORDPRESS.”
TIME.COM

36. TIME’S PERSON OFTHEYEAR

37. THE WALL STREET JOURNAL BLOGS

38. THE WALL STREET JOURNAL BLOGS

39. SITES.USA.GOV

40. A: IT INTEGRATES
& PLAYS WELL
WITH OTHER SERVICES.

41. BLOG
C M S
PLATFORM

42. AMC’STHE WALKING DEAD STORY SYNC

43. THE WALL STREET JOURNAL STREAMS

44. THE WASHINGTON POST SUPERGRID

45. LAVESPAVITA

46. LAVESPAVITA

47. BANGOR DAILY NEWS

48. A: IT GOES MOBILE AND
RESPONSIVE.

49. QUARTZ

50. “...THE FEEL OF A
NATIVE APP...ACCESSIBLE BY
ANY DEVICE WITH A
SCREEN.”
QUARTZ

51. TIME.COM

52. “WE HAVE DEVELOPED A
RESPONSIVETHEMETHAT WE
CAN USETO EASILY
LAUNCH A NEW SECTION
OF OUR WEBSITE & QUICKLY
START CREATING CONTENT.”
TIME.COM

53. METRO UK

54. HARVARD GAZETTE

55. A: YOU CAN ITERATE
QUICKLY WITH A SMALL
DEVELOPMENT TEAM.

56. “THE SPEED WITH WHICH
WE CAN INTRODUCE NEW
FEATURES ON WORDPRESS
IS SOMETHING A LOT OF
PEOPLE HAVE COMMENTED
ON.”
QUARTZ

57. “THAT’S WHY OPEN SOURCE
PROJECTS LIKE WORDPRESS
ARE A GOOD FIT – WE CAN
BE VERY EFFECTIVE WITH
A SMALL TEAM.”
KQED

58. GIGAOM

59. “EVERYTHINGTHAT WE RUN
ON OUR SITE STARTS OUT
AS AN INDEPENDENT
PLUGINTHAT RUNS ON
BASELINE WORDPRESS.”
GIGAOM

60. THE WASHINGTON POST

61. “[WORDPRESS] ALLOWS
FAST DEVELOPMENT &
ALLOWS USTO ABC —
ALWAYS BE CHANGING.”
THE WASHINGTON POST

62. A: IT CAN HUMANIZE DATA.

63. DATA.NASA.GOV

64. “THETEAM STUDIEDTHE
USAGE PATTERNS ON
DATA.GOV AND FOUND
THATVISITORS WERE
HUNGRY FOR EXAMPLES
OF HOW DATA ARE USED.”
DATA.GOV

65. DATA.GOV

66. A: IT’S A DYNAMIC
PLATFORM.

67. “NOW,WE HAVE A SOLID
PLATFORMTHAT IS FLEXIBLE
AND CONSTANTLY BEING
IMPROVED.”
BBC AMERICA

68. OPEN.NASA

69. “WE USE WORDPRESS AS A
FLEXIBLE PLATFORM –
IT’S A CMSTHAT WE ADAPT
TO A WHOLE BUNCH OF
NEEDS.”
NASA

70. IGN

71. “...A ROBUST & FLEXIBLE
CONTENT MANAGEMENT
SYSTEM,AND...A LARGE
COMMUNITY OF
DEVELOPERS WHO ARE
CONTINUALLY UPDATING
IT.”
IGN

72. A: THE WORDPRESS
COMMUNITY.

73. CONSUMER FINANCIAL PROTECTION BUREAU

74. “EMBRACE THE
WORDPRESS
COMMUNITY...THEY’RETHE
SOURCE FOR SOLVINGYOUR
PROBLEMS AND GIVINGYOU
INSPIRATIONTO SOLVE
THEIRS.”
CONSUMER FINANCE PROTECTION BUREAU

75. “IT FEELS GREAT WHEN
WE’RE ABLETO OFFER FIXES
THAT CAN HELPTHE ENTIRE
COMMUNITY.”
BBC AMERICA

76. “HAVING ALLTHIS CODE
AVAILABLE AND SHARED BY
THE REST OF THE
WORDPRESS COMMUNITY
MAKES IT EASIER FOR US
TO WORK ONTHE SITE.”
NASA

77. “IT’STHE POWER OF THE
OPEN SOURCE
COMMUNITY WHICH MAKES
WORDPRESS AS GOOD AS IT
IS.”
INTERACTIVE ONE

78. A: THE WORDPRESS
SECRET WEAPON:
YOU.

79. “...WE ALMOST NEVER, EVER
COME INTHROUGHTHETOP,
WE ALWAYS COME IN
THROUGHTHE BOTTOM.”
- MATT MULLENWEG

80. PROTOTYPE IN ONE DAY

81. Partner FOR SUCCESS

82. GET Inspired & INSPIRE OTHERS

83. HELP TELL THE STORY

84. 27,2o0 plugins
BUILD OR ACTIVATE FEATURES

85. GET Involved

86. Learn FROM OTHERS

87. Q: NEED MORE ANSWERS?

88. THANKS!
@AUTOMATTIC AUTOMATTIC.COM/JOBS
@WORDPRESSVIP VIP.WORDPRESS.COM
@ROSSO SARAROSSO.COM