This document provides an overview of health and wellness trends in India. It finds that Indians are increasingly health-conscious and spending more on fitness, nutrition, and natural health products. Alternative beverages to carbonated drinks, like reduced-fat flavored milks, are growing in popularity. Fortified foods and beverages are also growing, though consumer awareness remains low. The market for "better-for-you" foods emphasizing reduced fat, sugar, cholesterol, and calories is expanding, especially in urban areas. There were over 1,000 new product launches in India in 2009 focused on these health and wellness attributes. The nutritionals market, including vitamins, herbal products, and slimming aids is also experiencing strong

1. International
Markets
Bureau
MARKET INDICATOR REPORT | APRIL 2010
Health and Wellness Trends
In India

2. EXECUTIVE SUMMARY INSIDE THIS ISSUE
DID YOU KNOW?
PAGE 2
ALTERNATIVE BEVERAGES TO
CARBONATED DRINKS ARE ENJOYING GREAT
SUCCESS IN THE INDIAN MARKET.
“
”
Health and Wellness
in India
Market Data 3
Fortified/Functional 4-5
Better-For-You 6-8
Nutraceuticals 8-11
Organics 11-12
Definitions 13
Reducing fat intake is the
most important and frequently
practiced dietary approach by
Asia Pacific consumers.
Health-conscious urbanites
have increased spending on
the services of dieticians,
nutritionists, weight-loss
centres and gyms.



This report uses definitions for fortified/functional, better-for-you,
nutraceutical and organic foods as defined in Annex “A”.
India’s population of 1.1 billion, second highest in the world, is
expected to reach 1.3 billion by 2015. India also has one of the
youngest populations in the world, with the proportion of under-29s
projected to reach 56% by 2015. This group views shopping as a
form of entertainment and is brand-conscious. With more than half of
the population young and single, the processed food, eating out,
leisure, and health and fitness sectors have experienced high
consumer spending. Middle-aged adults (ages 45-55) currently form
the second largest proportion of the Indian population (21.2%), a
share expected to increase to 23.4% by 2015. Health related
products are an important part of this group’s discretionary spending.
Pensioner’s make up only 5.1% of the Indian population, but due to
increased health consciousness they are spending more on fitness
and medication. A key trend is the move toward natural products
comprising herbs, vitamins and minerals.
India’s economic progress has given rise to a stronger middle class,
which is the main driver behind most consumer trends, however they
are spending on non-consumable products. The Indian middle class is
expected to grow from 50 million in 2005 to 583 million in 2025. This
increase could boost consumer spending to US $30 billion on high-
end goods by 2015. High-income families will account for 2% of the
population, but 20% of consumption by 2025.
The food and drink market is emerging as one of the fastest-growing
segments in the Indian retail industry. The processed food industry is
likely to register growth of more than 15% in 2008-2009 owing to
rising exports and an expanding domestic market. Packaged food is
considered to be clean, hygienic and of good quality—driving factors
in the purchasing of convenience foods.
The increased emphasis on a healthy lifestyle is part of a trend to look
fitter and well-groomed. The rise in health-consciousness explains
the huge increase of 203.5% on health goods and medical services
expenditures from 1995-2007. The growth is expected to continue at a
rate of 63.3% over 2007-2015. Indian consumers are joining weight
loss clinics, a trend very popular with northern Indians whose diets
have a high intake of saturated foods.
The market for products that reduce stress, prevent aging, help the
heart and fight diabetes are all on a growth curve. Industry refers to
the broad basket of health-oriented wellness products as the fast-
moving health goods (FMHG) sector. FMHG includes OTC
medications as well as pain relievers, 'nutraceuticals', digestives, and
anti-aging and revitalizing potions.
Low brand loyalty and increased price-sensitivity is still preventing the
Indian food retail market to unfold to it’s true potential. However,
unique-to-the-Indian-consumer innovative products that provide qual-
ity and affordability will benefit.

3. PAGE 3
India Health & Wellness—Food & Beverage Market Retail Sales
(US$ millions) 2004 2005 2006 2007
Organic Food and Beverages - - - -
Fortified/Functional Food and
Beverages
512.9 553.6 633.3 716.7
Better for you Food and Beverages 1,616.8 1,730.8 2,157.8 2,713.3
Source: Health and Wellness Sector: Euromonitor
Note: (-) no statistics available at this time
India Health & Wellness—Nutritionals Market Retail Sales
(US$ mn ) 2005 2006 2007 2008
Vitamins and dietary supplements 460.6 505.6 548.6 606.2
Herbal/traditional products 411.1 452.3 493.9 547.1
Slimming products 24.7 29.5 34.3 39.3
Sports nutrition - - - -
Source: Health and Wellness Sector: Euromonitor
Note: (-) no statistics available at this time
India Health & Wellness Market Retail Sales
(US$ mn ) 2003 2004 2005 2006 2007
Health and Wellness—
Nutritionals
650.4 705.2 776.6 852.6 933.6
Health and Wellness—
Food and Beverage 2,284.4 2,449.4 2,644.1 3,199 3,897.3
Source: Health and Wellness: Euromonitor from trade sources/national statistics

4. FORTIFIED/FUNCTIONAL
PAGE 4
Consumer Trends

Generally speaking consumer awareness of fortified/functional products is low. A recent survey shows 80% of
Indians agree that health considerations significantly influence their choice of food and drinks. Approximately 48%
of these respondents feel that functional food claims play a significant role in their purchasing decisions for food
and beverage products.
Products that reduce stress, prevent aging, help the heart and fight diabetes are all on a positive growth curve in
India.
Dairy-based beverages such as reduced-fat flavoured milk drinks and sour milk drinks are expected to witness
double-digit value growth over the forecast period of 2007to 2015. India, the world's largest malt-based drink
market, accounts for 22% of the world's retail volume sales, as they are traditionally consumed as milk substitutes.
These drinks are marketed as nutritious and are mainly consumed by the old, the young and those who are ill.
Sales got a boost by improved retail and distribution in recent years.
Cereal bars, digestive biscuits, and functional bread products have also found acceptance among Indian
consumers. Cereals and cereal substitutes account for 38% of rural consumers’ monthly household food spend-
ing.Wheat is the main cereal eaten in northern and western Indian states. Rice cereal is preferred in the south-
ern and eastern states.
Distribution
Source: Health and Wellness Sector: Euromonitor
0
10
20
30
40
50
60
70
80
90
2003 2004 2005 2006 2007 2008
Grocery Retailers
Non-Grocery Retailers
Chemists/Pharmacies
Healthfood shops
Other Non-Grocery Retailers
Direct Selling
Fortified/Functional
Purchases by Retail
Type—Analysis by
Percentage

5. PAGE 5
Companies and Brands

With rising pressure on margins following the economic slowdown, retailers are now looking at
private label sales to boost their bottom lines. These retailers have projected at 10 to 15% increase in private label
sales over the next two to three years.
RSP: Retail Sales Price
Source: Euromonitor Health and Wellness
Brand Shares (by Global Brand Name) - Retail Value RSP - % Breakdown
Brand Company Name 2005 2006 2007
Horlicks GlaxoSmithKline PLC 42.4 42.2 41.6
Cadbury's Bournvita Cadbury Schweppes Plc 10 9.9 9.7
Milo Nestle SA 4 4.3 4.2
Vicks Proctor & Gamble Co 4.5 4.2 3.8
Parle Parle Products Pvt Ltd 3 3.2 3.4
Maltova GlaxoSmithKline PLC 3.3 3.3 3.2
Halls Cadbury Schweppes Plc 2.5 2.3 2.4
Britannia Britannia Industries Ltd. 2 2.1 2.2
Kellogg's Corn Flakes Kellogg Co 1.2 1.3 1.4
Viva GlaxoSmithKline PLC 1.7 1.6 1.3
True VitaMilk Vitamin
Enriched Milk Biscuits
Aurofood Pvt Ltd.
1.2 1.3 1.3
Kellog's Chocos Kellogg Co 0.7 0.8 0.8
Orbit Wrigley Jr Co, William 0.3 0.5 0.7
Happydent Perfetti Van Melle Group 0.4 0.4 0.5
Kellog's Frosties Kellogg Co 0.6 0.5 0.5
Acti-V Nestle SA 0.2 0 0
Others Others 22.2 22 23.2
New Products
The following information has been taken from Mintel.

Over the past 12 months, there have been 116 new functional foods products launched in India. Below you will find the
details concerning these products launches.
Eighty new functional-cardiovascular products were launched. The most active sub-category was oils with 19 new
products introduced, followed by 10 new hot cereal product introduction. Both the cold cereals and sweet biscuits/
cookies categories introduced five new products each. The nuts and savory biscuits/crackers sub-categories each had
four new products appear on store shelves.
Under the functional–immune system product category 36 products were launched. Ten baby food products were
introduced. Seven new oils were launched, two medicated confectionery, two cold cereals and one syrup products were
also introduced to the market.

6. PAGE 6
BETTER-FOR-YOU
Consumer Trends
Reducing fat intake is the most important and frequently practiced dietary approach by consumers in Asia Pacific. Low
cholesterol oil products are becoming increasingly popular among the Indian consumers, who are most prone to heart
disease in the world, due to their lifestyle and eating habits.
Indian consumers are increasingly seeking to reduce or modify their sugar intake. Shops are now stocking more low-
fat products and sugar-free foods, but these are still niche markets. In urban areas, these products are showing
impressive growth year-on-year.

In urban areas, people often prefer to buy bottled drinking water in restaurants and while travelling.

Indians have a strong preference for fresh products, and traditional spices and ingredients.
Urban homes are spending on processed food and fruits. The most popular fruit for Indian consumers is the banana,
followed by guavas, mangoes and mangosteens, and tomatoes.
In India rice and pulses such as lentils are the base ingredients of the diet.
Distribution
Source: Euromonitor International
0
10
20
30
40
50
60
2004 2005 2006 2007
Supermarkets/Hypermarkets
Discounters
Small Grocery Stores
Other store based retailing
Better for you Purchases by Retail Type—Analysis by Percentage

7. PAGE 7
Companies and Brands

The table below highlights a continuous decline in market share in the better-for-you category for the
major players.
Private label brands are often perceived to offer quality at par with other national brands, and offer tiered pricing
which caters to a broader spectrum of consumers.
Tamil Nadu Cooperative Milk Producers Federation Ltd showed growth at a minimal 0.01% in 2006. This
increase may be attributed to the fact that Indian consumers are moving away from carbonated drinks due to more
health conscious awareness.
Source: Euromonitor International
New Products
The following information has been taken from Mintel.

Over 2009 there were 788 new better-for-you foods products launched in India. Below are the top new products
launches.
 There were 190 new low/no/reduced fat products launched. Cold cereals topped the chart with the most new
product introductions at 32. Savoury/salty snacks came in second with 25 new products. Dry soup was close
behind with 24 new products. Both cheese and bakery products had 10 new product releases. Spoonable yogurt
saw eight new product launches, followed by fish products, with seven new products introduced. There were nine
new deserts & ice cream products launched. The oils and dressings and vinegar sub-categories each had five new
products introduced.
Brand Shares (by Global Brand Name) - Retail Value RSP - % Breakdown
Brand Company Name 2005 2006 2007
Mother Dairy National Dairy Development Board 13.9 12.9 11.9
Nandini Karnataka Cooperative Milk Producers
Federation Ltd. 12.3 11.5 10.4
Amul Gujarat Cooperative Milk Marketing
Federation Ltd. 10.1 9.5 8.8
Aarey Dairy Development Department Ma-
harashtra State 8.2 7.5 6.9
Milma Kerala Cooperative Milk Marketing Fed-
erastion Ltd. 5.1 4.8 4.3
Anikspray Royal Friesland Foods NV 4.1 3.9 3.7
Gagan Amrit Banjaspati Co Ltd 3.1 2.9 2.7
Sagar Gujarat Cooperative Milk Marketing
Federation Ltd. 2.6 2.4 2.3
Vijaya Andhra Pradesh Dairy Development Co-
operative Federation Ltd 2.1 2.1 2
Komatha Hatsun Agro Products Ltd 2.1 1.9 1.8
Aavin Tamil Nadu Cooperative Milk Producers
Federation Ltd 1.7 1.8 1.8
Britannia Britannia Industries Ltd. 1.7 1.7 1.6
Diet Pepsi PepsiCo Inc 0.2 0.2 0.1
Diet Coke Coca-Cola Co 0.2 0.2 0.1
Others Others 32.7 36.9 41.6

8. PAGE 8
 There were 178 new low/no/reduced cholesterol products launched. The savoury/salty snacks
sub-category was the busiest, with 29 new product launches, followed closely by nuts with 26
launches and cold cereals also with 26 launches. The dry soup sub-category saw 19 new product
introductions, followed by nine cookies/biscuits, seven oils, and six each for rice and meat substitutes. There were
five cereal/energy bar, and five savoury biscuits/crackers new products launched.
 There were 138 new low/no/reduced sugar products launched. Twenty-one new products were launched in
the gum sub-category, followed by 13 in sweet biscuits/cookies, and 11 in the hot cereals. Ten sweeteners &
sugars, eight standard & power mints, and seven cold cereals new products were introduced. Boiled sweets
sub-category had six new product launches, while the fruit products, desserts and yogurts, chocolate tablets, and
& baking ingredients mixes sub-categories all had five new product launches.
 There were 135 new low/no/reduced transfats products launched. Savoury/salty snacks was the top
sub-category with 56 new product launches. The sweet biscuits/cookies sub-category had 19 new products, fol-
lowed by savoury biscuits/crackers, with 11. The instant noodle, pasta & rice, potato products, and snack/cereal/
energy bar sub-categories had five new product introductions each. The oils and seasonings sub-categories each
had four new product launches. The cold cereals sub-category saw three new product launches, while the boiled
sweets sub-category had two new product launches.
 There were 83 new low/no/reduced calorie products launched. Sweeteners and sugars were at the top of the
list with 17 new product launches, a close second was savoury/salty snacks with 14 new product launches.
Following were eight new product introductions in the snack/cereal/energy bar sub-category. Four oils products
were introduced, in addition to three each for boiled sweets, rice, sweet biscuits/cookies and “others” categories.
 There were 35 new low/no/reduced sodium products launched. Hot cereals led this category in new product
launches with six, followed by three new products under the rice and fish products sub-categories. The boiled
sweets, instant noodle, pasta and rice, nuts, oils, and meat substitutes sub-categories each launched two new
products.
 There were 23 new low/no/reduced glycemic products launched. Savour/salty snacks new products had the
most new product launches with four. Rice, cold cereals and sweet biscuits/cookies each had three new product
launches. The sweeteners and sugar sub-category had two new product launches, while fruit snacks, meat
substitutes, shelf-stable deserts, stuffing polenta and other side dishes, and confiture & fruit spreads all had only
one new product launch each.
 There were 6 new low/no/reduced carbohydrates products launched. Two boiled sweets products were
introduced. The remaining sub-categories each launched one new product; sweeteners & sugar, nuts, cheese and
baking ingredients & mixes.
Consumer Trends

Vitamin and dietary supplement retail sales have doubled since 2001 totaling US$563.2 million in 2008, and are
expected to reach US$749.4 million by 2013.

In response to declining health and increased awareness of good health, India’s over-the-counter (OTC)
vitamins and minerals supplement market is growing rapidly.
Nutraceutical sales in India for 2009 reached US$1,323.2 million.
NUTRACEUTICALS

9. PAGE 9
There is a marked difference in consumption between urban and rural consumers. Urban
consumers represent 70% of the vitamin and dietary supplement market, versus 30% attributed to
rural consumers.
Indian consumers are spending more on nutritional supplements to combat the effects of stress.Protein
supplements and items relating to muscle building are popular, due to the increasing fitness and bodybuilding
activity among the urban elite.
India consumes the largest quantity of tea in the world. Tea makes up 94% of out-of-home, per capita, hot drink
consumption, and almost 70% of in-home consumption.Sales of coffee, tea and cocoa in India increased by 14%
from 1995 to 2007.The availability of imported tea on retail shelves has increased and there has been growth in
sales of tea bag and flavoured teas.
Dieting is more prevalent than walking or cycling for weight-loss. Rising obesity levels and hypertension in India
means that health will become an increasingly important focus for consumers, who will therefore seek out products
that aid weight loss.
In comparison to Western or European countries, sports do not play a dominant role in the Indian culture, which
is traditionaly male dominated.However, young, urban adults are increasingly attracted to adventure sports, and
this has led to growth in the popularity of river rafting, rock climbing and mountaineering clubs. This trend may
lead to more market interest in reasonably priced sports nutrition products.
Sport drinks comprise a niche category in India, with consumption largely centered in urban areas. High prices,
however, discourage the average consumer from purchasing them. Energy-boosting drinks that are glucose-based
(such as Glucon-D) are more traditionally used in India for rehydration.
Note: 2009 data is provisional and based on part-year estimates.
Distribution
Source: Euromonitor Health and Wellness
0
10
20
30
40
50
60
70
80
90
2003 2004 2005 2006
Grocery Retailers
Non-Grocery
Retailers
Mass Merchandisers
Other Non-Grocery
Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Nutraceutical Purchases by Retail Type—Analysis by Percentage

10. PAGE 10
Companies & Brands

Ayurvedic products (more traditional products sought for their medicinal value) such as
chyawanprash are competing with Western products in the supplements market.
Direct sellers such as Amway and Herbalife, which have been in operation since 1999, are taking the lead in
promoting health supplements, despite the availability of many low-cost Indian versions. Amway Corp appears to be
leading with a steady hold on first place with a 10% market share.
Indian consumers are shifting to private label products. The “Others” grouping of brands holds 52.7% of market share,
though it has been declining over the past few years. As stated earlier, the possible reason for this group having
captured such a large portion of the market is most likely due to price sensitivity and higher-end offerings. Of the
remaining 35 companies, 33 hold less than 3% market share.
Brands strong in Fast Moving Health Goods (FMHG) in India are Elder Pharma, Emami, Dabur, Hamdard, Zandu,
Biotique and AUM Himalaya.
Gatorade and Stamina are the two major player sports drinks. 
Imported brands such as Coach's are finding takers in select cities.
Brand & Company Shares - Retail Sales - % Breakdown
Brand Company Name 2005 2006 2007
Real Dabur India Ltd. 8.6 10.2 11.7
Tropicana PepsiCo Inc 6.7 6.7 9.1
Britannia Britannia Industries Ltd 6.7 6.7 6.8
Dabur Honey Dabur India Ltd. 0 0 6.8
Sunfeast ITC Group 4.8 5 5
Golden Tips Golden Tips Tea Co Pvt Ltd 3.3 3.1 2.9
Ginar Green Tea Girnar Food & Beverages Pvt Ltd
3.1 3 2.8
Artisanal Artisanal 1.9 2 2.2
Jay Green Tea Jay Shree Tea & Industries Ltd
2 2 1.8
Modern Unilever Group 1.7 1.7 1.8
McVitie's Digestive United Biscuits (Holdings) Plc 1.4 1.6 1.8
Bagrry's Bagrry's India Ltd. 1.5 1.5 1.6
Figaro Paschim Salts Pvt Ltd 1.3 1.4 1.6
Hot Breads B&M Hot Breads Pvt Ltd 1.4 1.5 1.5
Tilda United Riceland Ltd 1.4 1.5 1.5
Infinitea Gopaldhara Tea Co Pvt Ltd 1.7 1.6 1.5
Haldiram's Haldiram Foods Int'l Ltd 1.5 1.5 1.4
Daawat LT Overseas Ltd 1.5 1.5 1.4
Bertolli Unilever Group 1.3 1.4 1.4
Wuyi Mountain Tea Lochan Tea Ltd 1.2 1.2 1.2
Sofit Hershey Co 0 0 0.7
KhoCha Pure Darjeeling
Green Tea Kho-Cha Darjeeling Tea Bureau 1 0.8 0.6
Hey-Song Himalaya Drug Co 0.6 0.6 0.6
Staeta ProSoya Corp USA 0.5 0.5 0.6
Source: Euromonitor Health and Wellness

11. PAGE 11
New Products
The following information has been taken from Mintel.
Over 2009 there were 302 nutraceutical products launched in India. Below are the top new products.
 There were 55 new product launches in the high protein category. Hot cereals and meat substitutes each
introduced seven new products. Snack/cereal/energy bars tied with baking ingredients and mixes at five new
products a piece. Instant noodles, pasta and rice launched four new products,
while vegetables and cold cereals introduced three new products each. Baby
cereals introduced two new products as did the nut sub-category. “Others”
rounded out the protein category with 12 new products.
 Fifty-three new diabetic products entered the market. Sweeteners dominated
the category with 11 new products. Six baking ingredients and mixes appeared
on the shelves. Rice, chocolate tablets, and meat substitute each had three new
product launches. Last boiled sweets, fruit snacks, seasonings and shelf-stable
deserts categories each launched two new products into the market. The “other”
category rounded out this group with 15 new products introduced.
 The all natural category had 24 new product launches in the prepared meals
sub-category. Following closely behind is the seasonings category with 22 new product
launches. Savory/salty snacks and oils tied for third place with 13 new product launches
each. There were 10 new hot cereal product launches and seven new honey products.
 The anti-aging category had little activity in the way of new product launches, however,
there were three introductions: two oils and one medicated confectionery.
ORGANICS
Consumer Trends

According to the Indian Competence Centre for Organic Agriculture, the organic food industry in India is
estimated currently at US$129 million in 2009. Of the Indian consumers buying organics, 66% cited the health of
their children as the main thrust for purchasing organic food.
Naturalness and wholesomeness is driving growth in the consumption of organic eggs.
Indian consumers prefer organic marmalade, organic strawberry jam, organic tea, organic honey, organic
cashew butter and various organic flours.

12. PAGE 12
Distribution

Production of organic food has increased in India over the last couple of years, however, about 70%
of the organic food produced in India is exported. Due to low consumer awareness about organic food,
supermarkets hardly stock any on their shelves. So it is even more unlikely for smaller stores sell organic food. The
awareness of organics is gradually increasing in urban areas, and in the future supermarkets are expected to stock
more of it, as the middle class grows and consumer awareness improves.
Various stakeholders in the Indian organic’s community are pushing to have organic products carried in regular
chainstores, making it more easily accessible.
Companies & Brands
No statistical data is available for brand or company market share, however, in the table below, listed in
descending order, are the most popular brands of organic food and beverages in the Indian market for 2008-2009.
Source: Mintel, India Organic Products
Brand Company
24 Letter Mantra Sresta Natural Bioproducts
Fabindia Organics Fabindia Overseas
Waitrose Organic Waitrose
Amalgam Keya Amalgam Foods
India Gate KRBL
Bajaj S.K. Gajaj Sanjay
Grewal's Organic Agriculture Farm Grewal's Organic Agriculture Farm
Kohinoor's Exclusive Organic Kinhinoor Foods
Pro Nature Organic Staples Pro Nature Organic Foods
Earth's Best Organic Hain-Celestial Group
New Products
The following information has been taken from Mintel.

Over the past 12 months, there have been 70 new organic products launched in India, with the Top 10
companies claiming 64 new product launches. Below are the top new organic product launches.
Sauces and seasonings led with 23 introductions, with 24 Letter Mantra producing eight and Fabindia Organics
releasing seven, followed by “Others” whose combined new products totaled six.
24 Letter Mantra released seven new snacks with no other competition.
The bakery category saw six new product launches. The players involved are; 24 Letter Mantra (3), Waitrose
Organic (1), Gerwal’s Organic Ag Farm (1) and “Others” (1).
Sweet spread launches totaled four, as did sweeteners & sugars.
The other category had five new product introductions, which fell under the side dishes sub-category. India
Gate and Hello Organic both released two new products, with only 24 Letter Mantra rounding out the competition
with one new product released.
The processed fish, meat and egg products, dairy, and breakfast cereals categories each launched 3 new
products
A large majority of the new products launched were plain or unflavoured. Garlic was the most popular flavouring,
followed by mustard, herbs, thai, lentil, sugar, and spice.

13. PAGE 13
This report analyses the market for Health and Wellness Food and Beverages in India. For the purposes of this study,
the market has been defined as follows:

Functional Foods— Items to which health ingredients have been added. These functional foods and beverages should
have a specific physiological function and/or are enhanced with added ingredients not normally found in the product,
providing health benefits beyond their nutritional value. The categories covered in this segment are: added calcium,
functional digestive, functional immune system, functional bone health, and vitamin/mineral fortified.
Better for you (BFY) Foods— The category includes packaged food and beverage products where the amount of a
substance considered to be less healthy (fat, sugar, salt, carbohydrates) has been actively reduced during production.
To qualitfy for inclusion in this category, the “less healthy” element of the food stuff needs to have been actively removed
or substituted during the processing. This should form part of the positioning/marketing of the product. Products which
are naturally fat/sugar/carbohydrate—free are not included. The categories covered in this segment are: low/no/reduced
fat, low/no/reduced sugar, low/no/reduced sodium, /low/no/reduced glycemic, and no/low/reduced cholesterol.
Nutraceuticals—Natural substances are found in food which have medicinal properties to treat or prevent certain
diseases. These natural substances can be added to the diet by increasing consumption of certain foods, or can be taken
as nutritional supplements. Products typically claim to prevent chronic diseases, improve health, delay the aging process,
and increase life expectancy. The categories covered in this segment are: vitamins, sports products, herbal
supplements, meal replacement products, and slimming products.
Organic—Products that are certified organic by an approved certification body. Depending on the country, such
products are called “organic” biological” or “ecological’.
The usage of the above categories are taken from both Euromonitor International and Mintel. These groupings represent
globally accepted classification and product identification for the purpose of data collection.
ANNEX ‘A’ DEFINITIONS

14. Health and Wellness in India
© Her Majesty the Queen in Right of Canada, 2010
ISSN 1920-6593 Market Indicator Report
AAFC No. 11206E
Photo Credits
All Photographs reproduced in this publication are used by permission of
the rights holders.
All images, unless otherwise noted, are copyright
Her Majesty the Queen in Right of Canada.
For additional copies of this publication or to request an alternate format,
please contact:
Agriculture and Agri-Food Canada
1341 Baseline Road, Tower 5, 4th floor
Ottawa, ON
Canada K1A 0C5
E-mail: infoservice@agr.gc.ca
Aussi disponible en français sous le titre :
Tendances du marché des aliments de santé et de mieux-être
en Inde
The Government of Canada has prepared this report based on primary and
secondary sources of information. Although every effort has been made to
ensure that the information is accurate, Agriculture and Agri-Food Canada
assumes no liability for any actions taken based on the information
contained herein.