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Marketing Workshop for Language Programs

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University of Calgary
University of Calgary

This is a 3-hour workshop that I give to language program administrators, ESL program directors, literacy program managers and others working in the field of languages and literacy. If you're interested in this professional development workshop, contact me at saraheaton2001@yahoo.ca or www.eatonintl.com. Past participant evaluations of this workshop include these comments: "Sarah, you are an excellent instructor." "An excellent workshop. Time well spent. Thank you!" "Great! Love the informality, combined with organization."

Education
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Marketing Workshop for Language Programs April 15, 2010 Calgary
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product / Services Mix ,[object Object],[object Object],[object Object]
Pricing your program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object]
Tips on working with agents ,[object Object],[object Object],[object Object]
Promotions ,[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object]
Low cost tips ,[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object]
Focus groups ,[object Object],[object Object],[object Object],[object Object]
Tracking and monitoring ,[object Object],[object Object],[object Object]
Contact us ,[object Object],[object Object],[object Object],[object Object]

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Marketing Workshop for Language Programs