Online degree programs offer people the chance to "attend" college from anywhere in the world, at anytime. It's a huge opportunity for content to shine: How do you use it to connect with students who will never set foot on campus? How do you create a sense of community that's real when the experience is virtual? Learn how the country's largest public university used content strategy to reach and engage with thousands of prospects and students, all online.

1. OUT OF SIGHT, OUT OF MIND
using content to create community for online students

2. Sarah Krznarich | @krznarich
Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag
Lynsi Freitag | @lynsifreitag
Content Strategist, Arizona State University
President, Carniel Communications
Content Strategist, Arizona State University
Marketing Consultant and Writer
HELLO!

3. “Online learning is not the next big
thing. It is the now big thing.”
Donna J. Abernathy

4. “The ground is shifting under us in
higher education.”
Kevin Reilly

5. THE EDUCATION
TRANSFORMATION

6. BIG BUSINESS.

7. Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag
Content Strategist, Arizona State University
President, Carniel Communications
HELLO?

8. University
Degree
Program
Courses
Tribe
LAYERS OF COMMUNITY

9. Prospective
Student
New
Student
Current
Student
STUDENT LIFECYCLE
Alumnus

10. REMEMBER
VIEWBOOKS?

11. THEY DON’T.

12. FOCUS YOUR CONTENT.

13.
USE YOUR DATA.

14. USE YOUR DATA.

15. START SMALL
& EXPERIMENT.

16. CONNECT THE STUDENT WITH THE SCHOOL.

17. FLEXIBLE UTILITY.

18. ASYNCHRONOUS & VARIED.

20. THERE BE DRAGONS LEGACY
IN THEM HILLS!

21. THE DEVIL’S IN THE DETAILS.

22. CONSIDER EVERYTHING.

23. CONNECT STUDENTS WITH STUDENTS.

24. KNOW WHERE THEY ALREADY ARE.

25. “Communities happen when
users are given tools to use their
voice in a public & immediate
way, forming intimate
relationships over time.“
HEATHER CHAMP

26. 1. Ongoing Engagement
2. Adjunct Part of their Life
3. Goal-oriented, versus lifestyle
CREATE A SENSE OF PLACE.

27. ONGOING ENGAGEMENT

28. ADJUNCT PART OF THEIR LIVES

29. GOAL-ORIENTED

30. THERE BE DRAGONS
OPPORTUNITIES IN THEM
HILLS!

31. STICK WITH THE BASICS.

32. Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
@krznarich
@lynsifreitag
Lynsi Freitag | @lynsifreitag
designed by @rebekahcancino
Content Strategist, Arizona State University
President, Carniel Communications
THANK YOU!